SEO can seem like a mammoth exercise and it can be difficult to find a starting point. There are several areas you will need to work on to make sure that your site is structurally sound, readable for both visitors and search engines, and optimised for the competitive nature of...
A website for many businesses is a lifeline. It broadens the market you have access to, and to be quite frank your business will struggle in 2023 without one. That’s not just for businesses selling a physical product but for those of all natures. 81% of shoppers conduct online research...
Content is vital for SEO. It can help sites grow their authority, leverage higher rankings and help both users and search engines in understanding what they are about. With that said, there are common mistakes we often see that stop them from having the same effect. To make sure that...
Maybe we’ve gotten lazy with our searches, or have too many options to spend our time putting pieces together, but good UX (user experience) is vital for the success of any website. According to the statistics, visitors spend approximately 15 seconds before leaving if they cannot find what they are...
If you know anything about SEO, you will know that content plays a huge role in how well a site ranks. It helps sites build authority and tells search engines what you’re all about which can help you leverage higher ranking positions. Before you get to that step and can...
Content’s king in SEO. It helps you build authority, leverage higher rankings, and bring more traffic to your site. Beyond creating great content, however, you must work on promotion and optimise it correctly as otherwise no one will know about it. This is a process that we call “content...
When doing anything in marketing, we think of our audience and who our message has the potential to reach. It’s why in SEO we target terms with large search volumes and where we have the best chances of ranking. So, what about the terms that no-one’s searching for? Do we...
In the broad and confusing world of technical SEO, there’s a lot of jargon to become familiar with. HTTPS status codes are a prime example of what you will need to know. While there are hundreds, here are a few important ones to note which can help you in understanding...
If you’re a site owner that wants more from their site, SEO is an area to learn more about. It stands for search engine optimisation and is the process of increasing visibility on search engines like Google and Bing. In this blog post we share which tools you will need...
PPC is a great way to bring in high-quality leads, gain exposure, and most importantly – maximise your sales. The nature of search and the data Google collects allows you to be specific with your targeting so you’re not just blowing your budget on any old clicks. If you’re not...
Since the first lockdown, we’ve seen a frenzy of users join TikTok. It’s the fastest-growing social media platform and home to more than 1 billion monthly active users. However, it’s not for everyone. The majority of its users are between the ages of 18 and 34, so it’s the ideal...
“Mobile friendliness” as you know is increasingly important to consider when designing a website. As many as 60% of searches are made off a mobile device which makes optimising for smaller screens and those on the go vital. It’s also a ranking factor, meaning that if your site falls short...
Email marketing is so simple, yet effective with £35.41 ROI for every £1 spent. It allows you to communicate directly with those who have an interest in your niche and business in particular. When you think about it, how many times have you stumbled upon something that you like online but...
As a business that’s heavily reliant on Google search, your fate really swings in the balance of its algorithm updates. These are changes made by Google from time to time to improve its way of doing things – crawling and indexing sites to deliver users the best results. They are...
Love it or hate it, link outreach is an activity that needs to be done to grow your backlink profile. If you’re well versed in SEO, you will know about the value that backlinks hold. They act as votes or recommendations for search engines, helping you to appear more credible...
You will have heard a lot about links in SEO (backlinks mostly). They can be followed by visitors and search engines when they crawl sites to understand them better. They help to connect the dots, telling bots what the relationship between each is and pass on “authority” or page value. Text...
In 2022, Google still has a strong hold over its market share. A monopoly with 90.73%. That’s not to say that searches don’t happen beyond the Google search bar. Competitors such as the likes of Yahoo, Bing, Yandex, Naver and others account for 9.27%. Branching out to optimise for some...
We’re all aware of the power of social media. While it’s a channel to connect and stay up to date with customers, it plays a pretty big role in assisting conversions with as many as 80% of shoppers researching a product online before making their purchasing decisions. It provides a...
Search is great. It connects businesses to consumers all over the world with an active interest in their products and services. Unlike social media and other channels where you have to lure potential customers, you can target users based on intent. Whether they’re in the research stage of their journey...
We’ve been doing this for a while now (21 years to be exact) and one question that we’re used to hearing is regarding time frame and how long SEO takes to achieve. While we have produced some fantastic results for clients in as little as 3 months, you can expect...
On the 26th of May 2022, Google started its first broad update of the year since it’s last in November of 2021. These algorithmic updates take place every few months and aim to improve the overall search experience that it offers. It states that while the update isn’t site specific,...
In 2022, Google Chrome is the leading browser of choice with a 62.78% global market share. It’s well loved by many marketers and developers too for its handy tools and chrome extensions that make life that much easier. You no longer need to go back and forth between platforms to...
Facebook, despite the negative press it gets, still has lots to offer from a marketing perspective. It remains one of the most popular sites on the internet, sitting behind Google in 3rd place. For larger businesses, it also offers scalability. With its user base sitting at 2.912 billion worldwide, businesses...
It’s been a while since we’ve covered Pinterest here on our blog. Since those days the platform has advanced a fair bit with the addition of a creator fund. With many shifting gears to growing platforms like Tik Tok, platforms like Pinterest have taken a back seat or have been...
Social media creates a space for brands to communicate with their customers. The platforms are great for building brand identity and reinforcing core company values. Something that means more to customers now than it has ever done before. Research conducted in 2020 found that value alignment is a key deciding...
Last week the online clothing retailer, Pretty Little Thing, introduced its very first AR model hoping to bridge the gap between the metaverse and reality. The “virtual girl” that’s yet to be named took social media by surprise, leaving many concerned and confused which raised the question: are we ready...
What are the best CMS systems for SEO? Whether you’re looking to take your business online or want to take your website to the next level, this is probably a question that’s had you scouring the internet for hours. From working in the digital marketing space for just over 20...
So, you’ve done all the work to make sure that your site is structurally and technically sound, have invested in a content strategy but still, you’re nowhere to be seen. SEO involves the long game of having to wait for search engines to index and rank. When you’re trying to...
In today’s digital age it’s no surprise that 97% of users look online to find a local business. 86% of those turn to Google Maps to find them, making the touchpoint all the more important to optimise. This year Google has announced that it will give way to 4 new...
Schema is a tool for every SEO’s back pocket. It allows you to directly communicate what your content is to search engines for improved indexing and take up even more SERP architecture. Following on from our tips on how to create powerful social video, here’s how you can get more...
There is no escaping the latest TikTok dances and viral sounds of social media. The rise of social video has firmly glued our eyes to our phones. In 2020 it was reported that the average person spent a whopping 100 minutes of their day consuming video content and it comes...
