Soon people will be able to buy your products online without going to your website. Google’s Chief Business Officer, Omid, Kordestani, announced that ‘there’s going to be a buy button. It’s going to be imminent’ at the Code Conference in California on Wednesday. The change will be rolled out on mobile...
Facebook is old enough to go to high school, Twitter is bigger than Brazil and Mexico combined, and – most importantly for you – 93% of consumers expect businesses to have a presence on social media. For a business today, not having a social media presence is the same as not...
Protein World has made marketing headlines with a brand strategy that has been aligned with every value from integrity to gross moral turpitude. It started with this. This ad just got them a bomb threat. Yes, a bikini-clad woman stood against a glaring yellow background and the slogan ‘ARE YOU BEACH BODY...
This is a question clients ask us all the time; will the resources used to maintain their social presence provide results in SEO too? The short answer is ‘it depends’ – it depends on the platform, how you use it, and what Google is going to do in the next...
Your business needs to be mobile. It needs to be mobile-friendly, mobile-optimised, and ready for mobile conversions – how many times have you heard that in the last few months (if not years)? Last year we passed the mobile tipping point, and the internet officially saw more traffic from mobile devices...
Personalisation marketing customises products, services and communications for potential consumers. This is done in a variety of intelligent ways from measuring need to fulfilling it via advertising, friendliness and the latest technology. Personalisation has always helped to fuel sales. Successful shopkeepers know to remember their customers’ names, welcome them back...
A great photographer has an eye for composition and can evoke warmth and a genuine expression in a subject. He or she will know how to position you in a variety of settings that will best reflect the goals and personality of your company. Instances that you would need a professional photo...
Google announced on its Webmaster Central Blog that mobile search is changing on April 21st, 2015. This is in response to the growing number of internet users now conducting searches on mobile devices. As Google warned in 2014, new algorithms are being introduced to accommodate this increase. What Effects Does...
Great content has always been at the heart of compelling messages; from landmark speeches and ground-breaking novels to the finest internet landing pages. Leaders like Martin Luther King, Maya Angelou and Winston Churchill knew how to engage audiences through language. The principles they used still apply in business today. So...
Linkbuilding is one of the most discussed aspects of SEO; whether it’s finding ways to get authoritative links to your site or discussing Google’s latest way of identifying spammy links, there are so many discussions that it’s easy to think that it’s the most important aspect of SEO. While it’s...
Conversions are essentially the reason why most business sites exist; while traffic and engagement metrics are important in understanding how people get to the site and travel through it, everything that we do when working on a site is geared towards getting those enquiries or sales. The Challenge and the...
Choosing the right social media channels can be a challenge for small businesses; the biggest mistake businesses make is setting up accounts on far too many different platforms and then leaving them dormant after the initial push. When it comes to social, an abandoned account is worse than none at...
Small businesses in the UK are involved in over £600bn in commercial transactions, but an estimated 50% don’t even have a website. Not having an online presence can severely stunt business growth, or even reverse if it your competitors are easier to find. Unfortunately, simply building a website isn’t enough...
More than ever, SEO needs to be ethical, intelligent, and robust. This article discusses SEO errors that are vital to avoid in 2015. The best reason to avoid SEO errors is the most obvious one: to prevent manual and algorithmic penalties. Google can take up to 9 months to...
What is a Manual Penalty? A Manual Penalty is when Google removes your site from search results (or pushes it way to the bottom) due to unnatural links. They wreak havoc with businesses, who see a sudden and significant drop in traffic as almost all of their organic visits disappear...
Getting traffic to your site is only half the battle – once you have their attention, you need to push your audience towards converting. Unfortunately, most businesses don’t improve this process and lost a huge amount through lost traffic and abandoned carts. A huge 68% of people abandon their shopping...
Here are six charities that Innermedia is especially fond of. We’ve enjoyed contributing to these causes and have had a number of rewards, including team-building, unique life experiences, and a connection to communities throughout the world. 1. Bridge of Hope Innermedia built a website for Bridge of Hope, a charity that...
29 Reasons Why You Need Content Marketing Content is arguably the most important part of your site – it’s why people come to your page, and if you don’t deliver what they expect they’ll just leave and find it elsewhere. Even if you rely on PPC and other lead generation...
Just 24 hours after launch, ShipYourEnemiesGlitter.com is up for grabs. The viral sensation gained 1 million visits, 270k social shares, and five figures in sales after being shared on social networks such as Twitter, Reddit, and Facebook. Online news sources were quick to pick up the story, which further fuelled the...
Pinterest is one of social media’s latest success stories. In 2013 it was already delivering more traffic to publishers than Twitter, LinkedIn, and Reddit combined, and it just keeps on growing. Now, a third of users follow a brand and 52% of daily users look on Pinterest for guidance while...
There are a lot of factors that contribute to your local SEO and a good placement on Google Maps (and the maps within search results) is a major one. Some businesses are having trouble getting their listing to come up in local searches, even though the profile is properly optimised...
Digital marketing is a fantastic way to reach a huge audience with much lower set up and maintenance costs than ‘traditional’ media. That said, there are still a lot of challenges to overcome, and businesses often have the same issues when it comes to increasing engagement and conversions online. That’s...
January is a great time to make lifestyle changes and set goals for the next 12 months, but why limit yourself to making personal changes? When it comes to digital marketing, most businesses can make a few resolutions to improve their presence, increase their conversions, and get more customers in...
It’s been a really exciting year for us at Innermedia – we’ve been to Uganda, finished a few Tough Mudders, branched out into offering drone flights and in-house photography… and of course we’ve created a lot of beautiful websites for businesses and schools throughout the UK. We’re so proud that...
You might have caught some of the hype over the last few years or seen local retailers offering discounts or free products in exchange for social shares or check ins. Recently, a hotel went further by offering a totally free, 5-night stay for people with a certain number of Instagram...
Websites have evolved significantly in the last 10-15 years. The best way to show you this is through a catalogue of screen shots that speak for themselves. We’ve provided eleven examples of popular websites that have changed dramatically since their inception. Back in the days when Yahoo was called “Jerry’s...
YouGov have recently created a free APP which provides the demographic profiles of 190,000 YouGov members. This tool will help businesses get to know about their target audiences, and design specific media campaigns accordingly. Though it doesn’t show the average member, it demonstrates peculiarities of target age groups within each...
As search engines go, Pinterest seems like an unlikely contender. The ‘browsing’ nature of the site meant that search wasn’t used extensively, but the platform has evolved from its origins as an online scrapbook. Pinterest now sees itself as a personalised search site, and it can actually offer unique features...
Innermedia is lending a hand in Uganda this month at the School of Croc. Ralph is helping the children by setting up and filming challenges, keeping an eye on safety, and supporting fellow staff and students when Melissa can’t find the other crocodile. “WHERE’S THE OTHER CROCODILE?” Ralph is a bastion...
We’re absolutely delighted with North London Flying School’s website. The school came to us for a new site, booking system, and help with their social media to reach out to people who are interested in a flying experience or even gaining a pilot license. The new, clean design makes it...
Capital Softeners had their first website designed by Innermedia years ago – the site had worked well for years, but it was out of date, unresponsive, and needed a total overhaul to meet current design standards and to rank again. As part of the update, they also wanted to add...
Safari Pete is a handful. He literally bounces around in meetings, with new ideas every 3.8 seconds and plans that seem to haunt him in his downtime. At the table, he doesn’t have a seat- he never sits down. Pair him with an animal and there’s an instant change. They...
McDonald’s have announced that they’ll be launching 14,500 facebook pages by 2015. That’s a facebook page for every 2 restaurants around the world, or more importantly, a facebook page for every area where it has a store. The brand are now focusing on one-to-one engagement after yet another scandal involving...
We work with a number of school groups as well as individual independent schools; commissioning a single company for all of your schools’ designs ensures that they have a consistent theme and quality to the architecture. We can also use the same layout with different branding/imagery to make the work...
We’ve just put the finishing touches on a bespoke website design for a decorative arts company based in London. They liked their original design, which showcased their beautiful work, so we didn’t make any major changes apart from making it more responsive and user friendly. The main updates were to...
Innermedia is in Uganda this month, working with Safari Pete to give children a unique experience with wildlife. In the process, our team is getting closer as well. This morning I find myself in a rhino enclosure discussing logistics. “Melissa, how fast can you run?” “What?” Uganda has one zoo and it’s here;...
Practically every B2C has a presence on facebook because it’s always been a free and efficient way to target an engaged audience. But the algorithm changes over the last year have meant that brands are questioning their investment in the site, and some have even left… and been better off...
We’re delighted to say that we’ve recently launched Lyndhurst’s new website. The school transferred their site to us because they weren’t happy with their current content management system. The CMS was very limited and didn’t allow them full control over their website; the design of their existing website was modern...
Innermedia is tagging along with Safari Pete in Uganda this month. We’re a proud sponsor of his newest venture, School of Croc. Children from Uganda who have severe disabilities are about to work with their country’s most dangerous animals. This includes health checks on lions, joining anti-poaching squads, taking part...
Every year or so, a new social network gets enough coverage for journalists to wonder if it’s the new facebook killer. After a decade privacy invasions, interface changes, and general controversy a lot of people claim that they’re ready to jump ship, but it never actually happens. The truth is...
