Archive

Voice Search Makes Position 0 Even More Important

voice search SEO
chris
20th July 2017

Hot spots in SEO are always fought over – previously position 1 got the majority of clicks with around 30% of visitors relying on the top spot alone. More recently, position 0 was the most coveted, offering the most exposure for your content and even doubling organic traffic.

But AI is upping the stakes for these top spots – voice assistants like Siri, Alexa, or Cortana will not read out a list of options, just the top relevant position, making position zero even more lucrative over the coming years.

Experts predict that Amazon’s Alexa alone will be on 33 million devices by the end of 2017 – up from just 1.7 million in 2015. Voice-first devices are already taking hold in the US, but the UK is quickly catching up, and your SEO needs to follow suit.

But despite these shifts, most brands are unprepared for voice search or don’t even have any queries ranking at position 0. Marketers have always needed quality, relevant content to rank and provide value for visitors, but these days it’s more important than ever since second place just won’t be seen at all on voice. It now takes more than just content – you need it to be properly formatted too, with the right rich snippets for the term and excellent research to find the long-tail queries people are using.

Companies will also need to use a more long-tail strategy and expand their sites, especially with definitions and how-tos as these most frequently have the position 0 option within Google. Keyword targeting is fading further and further into the background, with a greater focus on conversational search and user intent – the days of short-tail specialisation may be behind us soon.

Overall, this is just the continuation of older trends – authority and content are still king. Looking after your local results is also important, with proper management of NAP (Name, Address, Phone Number) across Google my Business, local directories, Facebook, and other sites is essential to appearing where and when potential customers are trying to find you.

Voice search is expected to make up 50% of queries by 2020 – make sure your website is ready to respond.

Lets Get Started Contact Us
Latest News
Google’s Speed Update Makes Speed a Ranking Factor on Mobile
Google’s latest algorithm will focus on mobile search results, giving priority to faster ranking pages and moving the slowest pages down. The speed update will only affect a small proportion of web pages – the ones that deliver the slowest experience to users. However, search intent is still a priority...
A Quick Guide to GDPR for Businesses
GDPR is the biggest change to data privacy and processing in the last 20 years, and will be coming into force on the 25th May this year. It is essential that your business is ready and compliant by this date, or you risk fines of up to 20 million euros...
GDPR for Schools – Are You Ready?
The EU General Data Protection Regulation (GDPR) comes into force on the 25th May this year – your school will need to be ready to comply with this new regulation by this date, or risk significant fines. What is GDPR? In short, GDPR is a piece of legislation that aims...