Why is content so important? Why do online marketing companies swear by it? Content is crucial! When clients ask us what would make their online campaign more effective we always say ” content is key”. Good content is so important because it: • Engages potential customers • Increases your relevance to...
With the online world constantly changing, local business owners have a tough job trying to understand the never ending changes in marketing jargon as well as keeping up with the pace of the online world and knowing which online marketing strategies will be right for their business. The big debate...
Pinterest, the invite only social network is attracting new users at a quicker rate than any website ever. Here are some basic figures that are attracting brands and marketers alike to scramble for their invite to the photo sharing website. To say Pinterest had grown in popularity over recent months...
QR codes are appearing everywhere, from cinema posters at bus stops to business cards and magazines. The printing industry has gone mad for Quick Response codes. QR codes are like barcodes for mobile phones, and once a QR code is scanned it will direct the user to the target website...
Social media can be a great marketing tool for many businesses as part of an overall marketing strategy, but this doesn’t necessarily mean that you will get direct searches or business through it. Social Media is all about being social and communicating, which is great for brands that are seen...
On the 1st of March, Google implemented its new privacy policy and terms of service. The changes Google are making to its privacy policy are some of the biggest it has made in many years and will bring together the data from Gmail, Google search, YouTube, and Google+ into one...
As Facebook users will have noticed in recent weeks, Facebook profiles have changed. Users will have seen their ‘Wall’ replaced by a Timeline that lets them highlight photos, posts, and life events in a way that helps tell a story. The Facebook Timeline makes it easier to rediscover status...
The Technology for Marketing & Advertising (TFM&A) Exhibition held at Earls Court Two is the largest and longest running exhibition of its type in the UK marketing industry. Some of the Innermedia team were in attendance at the event on Tuesday 28th of February, to have a look around and...
This week we saw something very strange happen over in the U.S.A. A quiet neighbourhood in a Los Angeles suburb was transformed when a house on the street was painted orange and green with social media logos such as Facebook and Twitter printed on the wall. But this wasn’t a...
We’ve all fancied ourselves as a bit of a comedian at some point in our lives but are we really that funny? One of the best way to interact through Twitter is to be funny, but can we get our humour across in 140 characters? The art of Twitter humour...
Merlin is one of the world’s largest visitor attraction operators with over 41 million global visitors each year to their top attractions such as Thorpe Park, Alton Towers, Madame Tussauds and the London Eye. They wanted a website that would showcase the opportunities for other companies to increase their brand...
The BSA conference for deputy heads is annual event that brings together boarding school delegates from across the UK and marks the significant contribution that deputy heads make to boarding schools. This year’s conference was held at the Mercure Holland House Hotel in Cardiff and Innermedia were pleased...
Google have unveiled their latest attempt at cracking the world of social media, titled ‘Google+’
Social media rears its head whenever news breaks. Facebook, once the pinnacle of information-sharing, held its own for fast news stories, with Reuters, BBC News and Sky all using it
