Archive

Does Facebook need an ‘Ah’ button?

chris
8th December 2013

How many times have you been browsing through Facebook and seen a sad update from an old acquaintance or friend that you’ve lost touch with? You really want to show that you care but don’t know them well enough to comment direct with out it sounding weird, even worse – then you see someone has hit the ‘Like’ button. Eeeek!

One of the Facebook engineers came up with the idea of a ‘sympathize’ button to fix this issue during the Facebooks annual compassion research day. The social media giant dedicates 1 whole day per year to share various ways to ‘build empathy and foster trust’ with users.

This idea was that the button be hidden from view unless the user added a negative emotion from Facebooks predetermined list, this would then hide the ‘Like’ button and replace it with the new ‘Sympathy’ button.

Facebook have no plans to launch this button in the near future but it did create a lot of excitement during the conference – exactly the same situation happened with the ‘Like’ button which was also an idea formed at a conference.

Lets Get Started Contact Us
Latest News
blank
Google Light House Speed Update Fixes
In Dec 2018 Google released it’s Light House Update which was a move to review and improve the speed of all websites. It is rare that Google makes updates that force website agencies to implement chargeable updates on their clients’ websites. Although few and far between the changes are always...
blank
How is COVID-19 Affecting Influencer Marketing?
COVID-19 has had an undeniable impact on many industries, including influencer marketing. For those of you who don’t know, ‘influencer marketing’ is similar to celebrity endorsement in that it involves brands working with people who have the power to sway purchasing decisions because of their authority in the online sphere....
blank
Google Showing “Temporarily Closed” for Schools and Businesses
In response to the global pandemic, Google Search and Maps is displaying whether a school, business or other corporation is temporarily closed. In some cases, for instance when a school is open for children of key workers, this information may not be completely correct. With this in mind,  it’s of...