Archive

Does Facebook need an ‘Ah’ button?

chris
8th December 2013

How many times have you been browsing through Facebook and seen a sad update from an old acquaintance or friend that you’ve lost touch with? You really want to show that you care but don’t know them well enough to comment direct with out it sounding weird, even worse – then you see someone has hit the ‘Like’ button. Eeeek!

One of the Facebook engineers came up with the idea of a ‘sympathize’ button to fix this issue during the Facebooks annual compassion research day. The social media giant dedicates 1 whole day per year to share various ways to ‘build empathy and foster trust’ with users.

This idea was that the button be hidden from view unless the user added a negative emotion from Facebooks predetermined list, this would then hide the ‘Like’ button and replace it with the new ‘Sympathy’ button.

Facebook have no plans to launch this button in the near future but it did create a lot of excitement during the conference – exactly the same situation happened with the ‘Like’ button which was also an idea formed at a conference.

Lets Get Started Contact Us
Latest News
blank
Blogging for your business top tips
A blog can benefit your business in a number of ways. It can show that your company is an expert in your industry and it can help to boost your SEO, potentially generating more traffic to your website. If you are starting a new blog for your business or you...
blank
Using Data to Determine Your Marketing Strategy and Budgets
What defines successful marketing? This depends on your goals, but it’s usually all about your return on investment (ROI). In other words, is the budget you’re spending on marketing bringing in enough money for you to make a profit? It’s often difficult to determine whether or not a customer has...
blank
Google Light House Speed Update Fixes
In Dec 2018 Google released it’s Light House Update which was a move to review and improve the speed of all websites. It is rare that Google makes updates that force website agencies to implement chargeable updates on their clients’ websites. Although few and far between the changes are always...