Archive

Pope Tweets For First Time

chris
13th December 2012

Pope Benedict XVI tweeted for the first time yesterday, Wednesday 12th of December to over 1 million followers on the 140 characters or less social networking site. The tweet can be read below and as of this morning has already been retweeted over 56,000 times and a video of the Pope sending the first tweet can be viewed on YouTube here.

pope social media

How active the Vatican intends the profile to be will have to be seen, and how receptive followers will be to an account in the name of Pope Benedict XVI being handled by the those around him we will also find out. It is of course not the first time an account like this will be handled by others, with Barack Obama’s twitter account openly admitting tweets are more often than not written by Obama’s campaign team yet the account is fifth most followed on Twitter.

From within the marketing industry many may feel the account is surely missing the point of social media, with social media marketing centered on engaging with your audience, but will followers really want to engage with an account more often than not used by those close to the Pope or even an external agency. When used properly social media is about engagement not a channel for snippet press releases and how the Pope Benedict XVI account finds this balance will be interesting to see.

A way in which the account intends to engage its followers is by seeking participation through open ended tweets that will allow followers to share their own faith as seen below.

pope twitter

What is for the sure is that the account will have no worries raising awareness as others may and shows the possibilities that social media sites have for anyone thinking of using them.

 

 

 

 

Lets Get Started Contact Us
Latest News
blank
Why Your Business Needs a Tone of Voice
Building brand recognition and something that is unique to your business and its overall aims gives you a lot more control in terms of success and how customers perceive you. It’s an integral part of presenting how your business will be presented across social media, its website and the content...
blank
Google Speed & SEO – Core Vital Update
In Dec 2018 Google released it’s Light House Update which was a move to review and improve the speed of all websites. It is rare that Google makes updates that force website agencies to implement chargeable updates on their clients websites. Although few and far between the changes are always...
blank
5 Digital Marketing Tips to Improve Your Online Sales
If you run an eCommerce business (a company that sells goods and/or services online), you may be wondering how you can market your business to increase your sales. It’s certainly important to consider various tactics that can attract new customers and encourage existing customers to return, otherwise your profits will...