Archive

Year: 2014

Goodbye 2014!

It’s been a really exciting year for us at Innermedia – we’ve been to Uganda, finished a few Tough Mudders, branched out into offering drone flights and in-house photography… and of course we’ve created a lot of beautiful websites for businesses and schools throughout the UK. We’re so proud that...

Are Social Media Followers a Currency?

You might have caught some of the hype over the last few years or seen local retailers offering discounts or free products in exchange for social shares or check ins. Recently,  a hotel went further by offering a totally free, 5-night stay for people with a certain number of Instagram...

11 Website Evolutions Then and Now

Websites have evolved significantly in the last 10-15 years.  The best way to show you this is through a catalogue of screen shots that speak for themselves.  We’ve provided eleven examples of popular websites that have changed dramatically since their inception. Back in the days when Yahoo was called “Jerry’s...

The YouGov App: An Experiment With Target Marketing

YouGov have recently created a free APP which provides the demographic profiles of 190,000 YouGov members.  This tool will help businesses get to know about their target audiences, and design specific media campaigns accordingly.  Though it doesn’t show the average member, it demonstrates peculiarities of target age groups within each...

Is Pinterest a Search Engine?

As search engines go, Pinterest seems like an unlikely contender. The ‘browsing’ nature of the site meant that search wasn’t used extensively, but the platform has evolved from its origins as an online scrapbook. Pinterest now sees itself as a personalised search site, and it can actually offer unique features...

Kids, Cameras and Python Autopsies? Living Dangerously

Innermedia is lending a hand in Uganda this month at the School of Croc.  Ralph is helping the children by setting up and filming challenges, keeping an eye on safety, and supporting fellow staff and students when Melissa can’t find the other crocodile. “WHERE’S THE OTHER CROCODILE?” Ralph is a bastion...

Web Success for North London Flying School

We’re absolutely delighted with North London Flying School’s website. The school came to us for a new site, booking system, and help with their social media to reach out to people who are interested in a flying experience or even gaining a pilot license. The new, clean design makes it...

Business Website Redesign for Capital Softeners

Capital Softeners had their first website designed by Innermedia years ago – the site had worked well for years, but it was out of date, unresponsive, and needed a total overhaul to meet current design standards and to rank again. As part of the update, they also wanted to add...

Dispatches from Uganda – Rescuing Patas Monkeys

Safari Pete is a handful. He literally bounces around in meetings, with new ideas every 3.8 seconds and plans that seem to haunt him in his downtime. At the table, he doesn’t have a seat- he never sits down. Pair him with an animal and there’s an instant change. They...

Do More Social Media Accounts Mean More Engagement?

McDonald’s have announced that they’ll be launching 14,500 facebook pages by 2015. That’s a facebook page for every 2 restaurants around the world, or more importantly, a facebook page for every area where it has a store. The brand are now focusing on one-to-one engagement after yet another scandal involving...

School Website Launch for the Oaktree Group of Schools

We work with a number of school groups as well as individual independent schools; commissioning a single company for all of your schools’ designs ensures that they have a consistent theme and quality to the architecture. We can also use the same layout with different branding/imagery to make the work...

Bespoke Website Design for a Decorative Arts Company

We’ve just put the finishing touches on a bespoke website design for a decorative arts company based in London. They liked their original design, which showcased their beautiful work, so we didn’t make any major changes apart from making it more responsive and user friendly. The main updates were to...

Getting to Grips with Rhinos – Reports from Uganda with School of Croc

Innermedia is in Uganda this month, working with Safari Pete to give children a unique experience with wildlife. In the process, our team is getting closer as well. This morning I find myself in a rhino enclosure discussing logistics. “Melissa, how fast can you run?” “What?” Uganda has one zoo and it’s here;...

Is Facebook Still Good for Brands?

Practically every B2C has a presence on facebook because it’s always been a free and efficient way to target an engaged audience. But the algorithm changes over the last year have meant that brands are questioning their investment in the site, and some have even left… and been better off...

Responsive School Website Launched!

We’re delighted to say that we’ve recently launched Lyndhurst’s new website. The school transferred their site to us because they weren’t happy with their current content management system. The CMS was very limited and didn’t allow them full control over their website; the  design of their existing website was modern...

Children with Disabilities Tackle Dangerous Animals- Literally

Innermedia is tagging along with Safari Pete in Uganda this month.  We’re a proud sponsor of his newest venture, School of Croc. Children from Uganda who have severe disabilities are about to work with their country’s most dangerous animals.  This includes health checks on lions, joining anti-poaching squads, taking part...

No, Ello Isn’t a Facebook Killer

Every year or so, a new social network gets enough coverage for journalists to wonder if it’s the new facebook killer. After a decade privacy invasions, interface changes, and general controversy a lot of people claim that they’re ready to jump ship, but it never actually happens. The truth is...

Boarding School Website Design Launched for Cognita School

We are excited to have just launched the new boarding school website design for the Cognita Groups Somerset school – Chilton Cantelo. We worked alongside the school to plan, design and build a fully responsive website to showcase the beautiful school and ensure they are visible across all digital channels...

What is SEO?

Simply put, SEO is a way of helping your website rank well on search engines – since Google is the dominant engine, most efforts are targeted towards their algorithms. Unfortunately. SEO is far from being a simple discipline. It has evolved from the early days of search engines where algorithms...

5 Remote Website Usability Testing Options for Under £31

How do you know if your website is usable?  More companies are testing the same way their clients are buying; remotely.  In your quest to improve conversion rates, crowd sourcing can save you the money and time you’d otherwise spend building your own test environment.  Here are 5 options for...

Google’s SEO Guide: The New Approach to Ranking

Google’s 2014 quality guidelines have been leaked; the 160-page document explains how page quality is determined and what a page needs to do to fulfil the raters’ quality requirements. The document has been leaked repeatedly – in 2008, 2011, and 2012 – so many times, in fact, that they considered...

Innermedia Team Building Exercise: Giant Jenga

Company culture is statistically growth enhancing.  At least that’s what you say to yourself when you’re stacking blocks on a Friday afternoon. It’s also hard to duplicate, according to Forbes this month in an article about organisational success. It was Ralph who brought in this week’s challenge. Valeria: “Who just...

Finding Your Voice: Copywriting for Brands

Writing’s easy – we all learned it at school, right? Getting the right words on paper (or screen) can be surprisingly difficult, especially when you’re counting on the vocabulary, tone, and register to tell the reader who you are and what you stand for. Finding a brand’s voice is an...

Twitter Lessons from Sweden (Yes, the Country)

Let’s be honest, most social media innovations come from larger companies or creative SMEs – they rarely come from governments or entire countries, where the attitude to digital can be quite conservative. But Sweden is different. In 2011, Visit Sweden and Svenska Institutet launched Curators of Sweden – a project...

How to Use Videos to Boost SEO

Content is the lynchpin of SEO, but you don’t necessarily have to create written content for it to work. In fact, a multimedia approach can provide more traffic variety and increase your gains. That’s why video provides fantastic opportunities for SEO and general online exposure.     Why Make Videos...

Should I Redesign My Website?

For most businesses, the website (and homepage in particular) forms the first impression for the majority of customers – your website needs to be easy to navigate, attractive, fast, and it needs to meet your visitors’ expectations. However, website redesign can be a time-consuming and costly exercise, so despite the enormous...

How to Choose Between SEO and PPC (Spoiler: You Don’t Have To)

Choosing where to allocate budget is an incredibly difficult task – especially when it comes to different digital channels. But the truth is that it’s a mistake to choose between them rather than finding great ways to make them work together. It’s best to vary your traffic generating activities online,...

The World Cup will generate about 4.3 exabytes of data traffic

In  a new report Cisco estimates a million minutes of video will cross the net every second in 2018 totaling 131 exabytes per month. The annual report stated that more people will watch higher quality video driving the huge increase. They also estimated that around 79% of all date in...

6 Steps to Functional Design

Design is subjective, whether you plaster walls, give business advice, or coiffer Pomeranians here are a few essentials that every SME should consider when designing their website. 1. Know your target audience If it looks like a duck…  Potential customers have an expectation of how your website will look like...

What Can I Do with a Mobile Friendly Site?

Responsive design isn’t just a fad – it’s now a basic expectation from mobile and web users. Almost every home is now a multi-screen household, with numerous devices used by the whole family, throughout the buying cycle. Why is Mobile So Important? Mobile usage is set to eclipse desktop. In...

SEO for Schools: Build Your Online Presence

SEO is increasingly important for schools, particularly independent schools that rely on brand awareness and recognition to fill places. Being at the top of Google’s results for your search term means that you gain far more traffic. It also provides an opportunity to engage with your audience on their terms...

How to Get Business Reviews Without Breaking the Rules

Good reviews have huge benefits for local businesses. The improve your traffic and conversions while boosting your reputation (which improves traffic and conversions again). You can even increase the number of business listings on the first page of Google since your review profiles will be featured as well as your...

How to Stop Facebook Videos from Autoplaying

If you’re tired of Facebook videos playing automatically on your facebook feed, there are some easy ways to stop it using the settings on your phone or your browser. Unfortunately, there’s currently nothing in the Facebook settings to manage the account independently On your iPhone Autoplaying videos can eat up...

Facebook Insights – What Does It All Mean?

Digital Marketing is filled with obscure terms and jargon (CTR, SEO, conversions, web architecture…*) and Facebook’s Insights are no different. Insights offer useful information about your page, who is using it, and how well people are engaging and interacting with your content. While you can look at how many people...

Beyond Updates: What are the Benefits of Blogging?

Regardless of your personal interests or age, it’s likely that you’ve read a blog. 8 out of 10 people read blogs and, as a result, they expect businesses to have them. Blogging is huge; 27,000,000 pieces of content are shared every day on the internet and are read by 329,000,000...

The new Ground Control website is launched

We are proud to have recently launched the new Ground Control website – it was a real pleasure working with their team and getting to understand all about their amazing business model. The website planning and build is already showing great results with some main keywords already ranking on Google...

26 TV Adverts Pushing You Online & Social

Christmas is a time for food, drink and a whole lot of watching TV. I couldn’t help notice this year how many TV adverts contained links persuading you to download apps, website addresses pushing you online, mentions of social media hash tags to discuss and  the prominence of mobile alongside...

Stop Obsessing Over Your Web Traffic – It’s Not Human

In 2012 bot traffic took over and 51% of web traffic was officially non-human. In 2013 that number jumped to 61.5% as search engine bots, scrapers, hacking tools, spammers, and other impersonators scuttled over your favourite and not-so-favourite sites. In 2014 the proportion of humans will reduce even more. So...

School Website Design For CHS

We are proud to have recently launched our first website for the International Independent School Group Cognita – The Colchester High School website was launched this month and so far rankings are looking very promising with #1 position for their main location based keywords.     Website Features responsive layout...
Lets Get Started Contact Us
Latest News
Less Than Half Of Google Searches Result In A Click
In June of 2019, for the first time ever, a majority of all browser based searches on Google resulted in zero clicks. First of all, what does that mean? More people are going to Google and doing more searches but less people are clicking on results. Google is now presenting...
How to Create an Instagram Advert in 5 Simple Steps
If you are new to Instagram advertising and would like to test it out, we are here to help! There are loads of options within Facebook’s Creative Studio for Instagram Ads. This may seem a little over whelming at first, however with our simple guide we can help you to...
What is Google Tag Manager?
Simply put, Google Tag Manager is a tool that enables the user to manage and organise marketing tags on a website or app, without the need to manipulate the code. These tags are essentially small snippets of code or tracking pixels that send data from your website to another data...