26 TV Adverts Pushing You Online & Social

15th January 2014

Christmas is a time for food, drink and a whole lot of watching TV. I couldn’t help notice this year how many TV adverts contained links persuading you to download apps, website addresses pushing you online, mentions of social media hash tags to discuss and the prominence of mobile alongside online and in store throughout the advertisments.

This just goes to show the importance big brands are putting on online advertising, smart device use and the power of social media.

Here are a few that we spotted….

1. Coca Cola

Social Media Hashtag: #CokeGoodDeeds

2. Tesco

Highlighting: in store | online | mobile

3. Center Parcs

Website Link: www.centerparcs.co.uk

4. Three

Social Media Hashtag: #DancePonyDance
Website Link: www.three.co.uk

5. Waitrose

Highlighting: in store | online | mobile

6. Barclays Bank

Promoting the download of their App

7. Currys / PC World

Highlighting: in store | online | mobile

8. Bensons for Beds

Website Link: www.bensonsforbeds.co.uk

9. Anchorman 2

Social Media Hashtag: #StayClassy

10. Marks & Spencers

Website Link: www.marksandspencers.com
Highlighting: online

11. Dreams

Website Link: www.dreams.co.uk

12. National Lottery

Highlighting: in store | online | mobile

13. John Lewis

Social Media Hashtag: #BearAndHare
Highlighting: in store | online | mobile

14. Renault

Social Media Hashtag: #AnimalAttraction

15. DFS

Website Link: www.dfs.co.uk

16. Dancing on Ice

Social Media Hashtag: #DancingOnIce
Website Link: www.itv.com/dancingonice

17. LilyHammer – Season 2

Social Media Hashtag: #LilyHammer

18. Wren Living

Website Link: www.wrenliving.com

19. 32 Red – Online Casino

Highlighting: online | tablet | mobile

20. Sharps

Website Link: www.sharps.co.uk

21. Bloom

Promoting the download of their App

22. The Hobbit

Social Media Hashtag: #TheHobbit
Website Link: www.warnerbros.co.uk/thehobbitmovies

I love they mention as a side note – Also in 2D

23. Appliances Online

Website Link: www.ao.com

24. Selfridges

Website Link: www.selfridges.com

25. The Chase

Promoting the download of their App

26. Google

Surprisingly Google didn’t mention anything… but do they really need to?

Please let us know if you have any comments on this blog, we would love to hear them.

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26 TV Adverts Pushing You Online & Social

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