26 TV Adverts Pushing You Online & Social
Christmas is a time for food, drink and a whole lot of watching TV. I couldn’t help notice this year how many TV adverts contained links persuading you to download apps, website addresses pushing you online, mentions of social media hash tags to discuss and the prominence of mobile alongside online and in store throughout the advertisments.
This just goes to show the importance big brands are putting on online advertising, smart device use and the power of social media.
Here are a few that we spotted….
1. Coca Cola
Social Media Hashtag: #CokeGoodDeeds
2. Tesco
Highlighting: in store | online | mobile
3. Center Parcs
Website Link: www.centerparcs.co.uk
4. Three
Social Media Hashtag: #DancePonyDance
Website Link: www.three.co.uk
5. Waitrose
Highlighting: in store | online | mobile
6. Barclays Bank
Promoting the download of their App
7. Currys / PC World
Highlighting: in store | online | mobile
8. Bensons for Beds
Website Link: www.bensonsforbeds.co.uk
9. Anchorman 2
Social Media Hashtag: #StayClassy
10. Marks & Spencers
Website Link: www.marksandspencers.com
Highlighting: online
11. Dreams
Website Link: www.dreams.co.uk
12. National Lottery
Highlighting: in store | online | mobile
13. John Lewis
Social Media Hashtag: #BearAndHare
Highlighting: in store | online | mobile
14. Renault
Social Media Hashtag: #AnimalAttraction
15. DFS
Website Link: www.dfs.co.uk
16. Dancing on Ice
Social Media Hashtag: #DancingOnIce
Website Link: www.itv.com/dancingonice
17. LilyHammer – Season 2
Social Media Hashtag: #LilyHammer
18. Wren Living
Website Link: www.wrenliving.com
19. 32 Red – Online Casino
Highlighting: online | tablet | mobile
20. Sharps
Website Link: www.sharps.co.uk
21. Bloom
Promoting the download of their App
22. The Hobbit
Social Media Hashtag: #TheHobbit
Website Link: www.warnerbros.co.uk/thehobbitmovies
I love they mention as a side note – Also in 2D
23. Appliances Online
Website Link: www.ao.com
24. Selfridges
Website Link: www.selfridges.com
25. The Chase
Promoting the download of their App
26. Google
Surprisingly Google didn’t mention anything… but do they really need to?
Please let us know if you have any comments on this blog, we would love to hear them.