In today’s digital age, businesses and website owners have an unprecedented amount of data at their fingertips. This data is a goldmine of insights that can be used to enhance user experiences, optimise marketing strategies, and ultimately, drive growth. Among the many tools available, Google Analytics stands out as a...
As the leaves change colours and the air turns crisp, autumn offers a perfect opportunity for businesses to revamp their online presence with seasonal content. With a strategic blend of SEO and social media efforts, you can captivate your audience and boost your brand visibility during this cosy time of...
In today’s digital age, online reviews have become an essential aspect of decision-making for individuals and businesses alike. People turn to platforms like Google to share their experiences and read others’ opinions before making choices, whether it’s about purchasing a product, selecting a restaurant, or choosing a service provider. However,...
In the intricate world of website optimisation and search engine rankings, understanding canonical links is essential. Often referred to as “canonical tags” or “rel=canonical,” these HTML elements play a crucial role in helping search engines understand the preferred version of a webpage. In this guide, we’ll unravel the mystery behind...
In the expansive realm of digital marketing, it’s crucial to grasp the various components that contribute to a successful online presence. One such element that often plays a pivotal role is a subdomain. But what exactly is a subdomain, and how does it factor into the broader landscape of digital...
In our increasingly digital world, traditional marketing strategies have undergone a profound transformation to adapt to the demands of the digital age. One term that has become synonymous with this evolution is “Digital Marketing.” But what exactly is digital marketing, and why has it become a cornerstone of modern business...
SEO is an ever-evolving field. As search engines constantly update their algorithms, staying ahead of current SEO trends is crucial for the success of your online presence. In this blog post, we’ll discuss effective strategies to help you keep up with the latest SEO trends and maintain a competitive edge...
So far, 2023 has shown us many changes in the world of all things SEO and digital marketing. One lesson that many have truly learnt, is that staying ahead of the game is imperative when it comes to maintaining a competitive edge in the industry. As technology continues to advance...
SEO can seem like a mammoth exercise and it can be difficult to find a starting point. There are several areas you will need to work on to make sure that your site is structurally sound, readable for both visitors and search engines, and optimised for the competitive nature of...
In the dynamic world of digital marketing, staying ahead of the competition is a constant challenge. With search engines continuously evolving their algorithms and user preferences changing, it’s crucial for businesses and website owners to adapt their strategies. One powerful approach that has gained significant importance is harnessing SERP (Search...
There are a few elements to consider in link health and keeping your website clean. Every website, depending on its age, will come down with a few dodgy links from time to time. A few toxic links here and there will not be too much to worry about, but accumulated...
Imagine having things made just for you, in a way that suits you perfectly. In the vast realm of digital marketing, one strategy has risen to the top as a major game-changer, and that is personalisation. This powerful tool has quickly transformed the way brands engage with their audience, creating...
A website for many businesses is a lifeline. It broadens the market you have access to, and to be quite frank your business will struggle in 2023 without one. That’s not just for businesses selling a physical product but for those of all natures. 81% of shoppers conduct online research...
It is now the main Analytical tool of choice for website users, and Google has shifted everyone to using it when setting up their website, so how can we use its power? Google Analytics 4 (GA4) is an integral tool. Without it, we’re unable to locate the best users, work...
In the constantly evolving world of SEO, staying ahead of the game is crucial. As search engines become smarter and a lot more sophisticated, it is important for digital marketers and owners of websites to understand and implement technical SEO strategies to improve their website’s visibility and performance. For those...
In the wake of new social media platforms and controversial new approaches, Meta has formed a new way to communicate with followers. Threads is a branch of Instagram, using the same data and information as you would expect to use within the picture-sharing app. Except the Threads branch is very...
Maybe we’ve gotten lazy with our searches, or have too many options to spend our time putting pieces together, but good UX (user experience) is vital for the success of any website. According to the statistics, visitors spend approximately 15 seconds before leaving if they cannot find what they are...
In the digital age that we are living in, the success of a website truly relies on its visibility in search engine rankings. Achieving a higher rank can significantly enhance organic traffic and attract more potential customers. In this blog, we will delve into effective strategies to improve your website’s...
Having a good understanding of videos and what they can be used for helps a business grow in many different ways. For social media purposes, to helping customers understand more of a business’ aims, or to direct people to new features – whatever the reason for a video it can...
If you know anything about SEO, you will know that content plays a huge role in how well a site ranks. It helps sites build authority and tells search engines what you’re all about which can help you leverage higher ranking positions. Before you get to that step and can...
While we often do market ourselves as the experts in SEO and content curation (which, if you are still interested in, can be explored here), but there are so many other strands to marketing that we can always assist with. One of these is email marketing. This is exactly what...
Content’s king in SEO. It helps you build authority, leverage higher rankings, and bring more traffic to your site. Beyond creating great content, however, you must work on promotion and optimise it correctly as otherwise no one will know about it. This is a process that we call “content...
If you work in marketing or manage a website, you’ve probably heard of Core Web Vitals (CWVs). They are a set of metrics introduced by Google that evaluate the user experience of a website. These metrics focus on three key factors: loading speed, interactivity, and visual stability. The loading speed...
Most product owners and sellers will want to expand and diversify their business through a website – one of the most in-demand industries out there thanks to the COVID-19 pandemic. Ordering online could not be easier in this climate, and it’s only growing more each year. To build a site...
When doing anything in marketing, we think of our audience and who our message has the potential to reach. It’s why in SEO we target terms with large search volumes and where we have the best chances of ranking. So, what about the terms that no-one’s searching for? Do we...
ChatGPT is the latest in AI technology that can be used as an intelligent chat bot. In a lot of ways it can bring benefits to users in other areas, such as generating unique content and even for keyword research. It has be hailed as a great tool in terms...
When searching the world wide web, you will find that it is covered in different types of content. This form of marketing is a powerful tool for businesses to attract and engage their target audience. However, with so many different types of content available, it can be quite difficult to...
Email marketing has been a tried and tested digital marketing strategy for decades, and for good reason. With its unmatched ability to reach customers directly and personally, email marketing has consistently proven to be a highly effective channel for driving sales and boosting business growth. Below, we will explore the...
In the broad and confusing world of technical SEO, there’s a lot of jargon to become familiar with. HTTPS status codes are a prime example of what you will need to know. While there are hundreds, here are a few important ones to note which can help you in understanding...
Social media has been around for over 20 years, with there being constant changes due to the trends that come and go. Since the pandemic, video content has become more popular, with TikTok rising to the top of the charts. With millions of active users worldwide, this platform is known...
SEO and PPC are two critical components of digital marketing. Both are essential for driving traffic to a website, increasing brand awareness, and generating leads and sales. While SEO focuses on organic search traffic, PPC involves paid advertising to target specific audiences. Many marketers wonder if they should focus on...
If you’re a site owner that wants more from their site, SEO is an area to learn more about. It stands for search engine optimisation and is the process of increasing visibility on search engines like Google and Bing. In this blog post we share which tools you will need...
Core Web Vitals are an overall assessment of what a site looks like and how it is judged by its users. Site speed, usability and performance are key ranking factors for Google, which is why they are so important to your overall website presence. Here, we break down what the...
In the fast-paced world of social media, it’s becoming increasingly important for businesses to keep up with the latest trends in order to stay relevant and engage with their audience. One trend in particular that has taken off in recent years, is the use of social media stories for marketing. Every...
PPC is a great way to bring in high-quality leads, gain exposure, and most importantly – maximise your sales. The nature of search and the data Google collects allows you to be specific with your targeting so you’re not just blowing your budget on any old clicks. If you’re not...
Internal links are something that falls to the wayside for website owners, but they are actually a hugely valuable aspect of building a good strategy. An internal link is basically one link place on a page of your site that points to another page on your site. It’s building a...
As your homepage is usually the first page of your website that your prospective clients/customers will see, it’s important for you to make a lasting impression. That’s why you should invest some time into it, because doing so will allow you to communicate your values, expertise, and brand credibility. One...
As spring approaches, you will notice the days getting longer, the sun creeping its way out the clouds and heavy winter coats being packed away till next year. Spring is the season that brings about lots of change and is an excellent time to introduce fresh ideas to your marketing campaigns....
With too many references, terms and jargon to navigate it can be an ordeal to find out just what you’re after. Many clients ask us what these terms exactly mean, and we want to make sure you have all the knowledge before going ahead with something. In the Analytics world...
Since the first lockdown, we’ve seen a frenzy of users join TikTok. It’s the fastest-growing social media platform and home to more than 1 billion monthly active users. However, it’s not for everyone. The majority of its users are between the ages of 18 and 34, so it’s the ideal...
