Lately quite a few of our clients are asking us if they should buy URLs that have keywords in them. Here’s what we have to say about keyword presence and search visibility. What’s Happening to My Precious Keywords? Google functionality is ever working to outsmart those who skimp on quality...
Winners in The Hertfordshire Digital Awards 2015 For Best School Website The Hertfordshire Digital Awards 2015 is a multi county scheme that rewards innovation and progressive thinking by businesses, events, individuals, charities and educational establishments. From small businesses to large national companies- the HDA Awards rewards companies who ‘use digital...
Innermedia is back in Uganda to provide a unique, once in a lifetime experience to children from the CoRSU Rehabilitation Hospital. We first met and worked with the CoRSU last year in a project called the School of Croc. It was introduced to us by our client and wildlife expert,...
Protein World has made marketing headlines with a brand strategy that has been aligned with every value from integrity to gross moral turpitude. It started with this. This ad just got them a bomb threat. Yes, a bikini-clad woman stood against a glaring yellow background and the slogan ‘ARE YOU BEACH BODY...
Personalisation marketing customises products, services and communications for potential consumers. This is done in a variety of intelligent ways from measuring need to fulfilling it via advertising, friendliness and the latest technology. Personalisation has always helped to fuel sales. Successful shopkeepers know to remember their customers’ names, welcome them back...
A great photographer has an eye for composition and can evoke warmth and a genuine expression in a subject. He or she will know how to position you in a variety of settings that will best reflect the goals and personality of your company. Instances that you would need a professional photo...
Google announced on its Webmaster Central Blog that mobile search is changing on April 21st, 2015. This is in response to the growing number of internet users now conducting searches on mobile devices. As Google warned in 2014, new algorithms are being introduced to accommodate this increase. What Effects Does...
More than ever, SEO needs to be ethical, intelligent, and robust. This article discusses SEO errors that are vital to avoid in 2015. The best reason to avoid SEO errors is the most obvious one: to prevent manual and algorithmic penalties. Google can take up to 9 months to...
Websites have evolved significantly in the last 10-15 years. The best way to show you this is through a catalogue of screen shots that speak for themselves. We’ve provided eleven examples of popular websites that have changed dramatically since their inception. Back in the days when Yahoo was called “Jerry’s...
YouGov have recently created a free APP which provides the demographic profiles of 190,000 YouGov members. This tool will help businesses get to know about their target audiences, and design specific media campaigns accordingly. Though it doesn’t show the average member, it demonstrates peculiarities of target age groups within each...
Innermedia is lending a hand in Uganda this month at the School of Croc. Ralph is helping the children by setting up and filming challenges, keeping an eye on safety, and supporting fellow staff and students when Melissa can’t find the other crocodile. “WHERE’S THE OTHER CROCODILE?” Ralph is a bastion...
Safari Pete is a handful. He literally bounces around in meetings, with new ideas every 3.8 seconds and plans that seem to haunt him in his downtime. At the table, he doesn’t have a seat- he never sits down. Pair him with an animal and there’s an instant change. They...
Innermedia is in Uganda this month, working with Safari Pete to give children a unique experience with wildlife. In the process, our team is getting closer as well. This morning I find myself in a rhino enclosure discussing logistics. “Melissa, how fast can you run?” “What?” Uganda has one zoo and it’s here;...
Innermedia is tagging along with Safari Pete in Uganda this month. We’re a proud sponsor of his newest venture, School of Croc. Children from Uganda who have severe disabilities are about to work with their country’s most dangerous animals. This includes health checks on lions, joining anti-poaching squads, taking part...
How do you know if your website is usable? More companies are testing the same way their clients are buying; remotely. In your quest to improve conversion rates, crowd sourcing can save you the money and time you’d otherwise spend building your own test environment. Here are 5 options for...
Company culture is statistically growth enhancing. At least that’s what you say to yourself when you’re stacking blocks on a Friday afternoon. It’s also hard to duplicate, according to Forbes this month in an article about organisational success. It was Ralph who brought in this week’s challenge. Valeria: “Who just...
