Many businesses focus their efforts on high-volume, short-tail keywords—terms like “shoes,” “marketing agency,” or “coffee shop.” While these phrases attract large amounts of traffic, they’re also extremely competitive. The smarter, more sustainable strategy often lies in targeting long-tail keywords. The Overlooked SEO Sweet Spot When most businesses think about SEO,...
Instagram, one of the world’s most popular social media platforms, has always been at the forefront of digital innovation. Over the years, it has introduced a slew of features to keep users engaged and offer businesses new ways to connect with audiences. Whether you’re a content creator, influencer, small business...
According to House of Performance, Google Ads is reportedly developing a new feature called “Search Max.” This is aimed at enhancing ad performance through advanced automation and optimisation strategies. While official details are limited, early insights suggest that Search Max is designed to improve reach and drive higher conversions by...
A technical SEO audit is an in-depth examination of a website’s infrastructure to ensure that it meets search engine guidelines for optimal performance, indexing, and ranking. At Innermedia we run these for our clients so that we can continually check on performance and keep their performance in the backend of...
In today’s digital-first world, maintaining an effective online presence is crucial for businesses of all sizes. One of the most powerful tools for local businesses is Google Business Profile (GBP), formerly known as Google My Business. A well-maintained GBP can help attract new customers, build credibility, and improve search engine...
The New Year brings a fresh start—a perfect time to evaluate, refresh, and reinvigorate your social media presence. Whether you’re a business owner, influencer, or casual user, a strategic approach to your platforms can help you achieve your goals and make your online interactions more meaningful. Here’s how to prepare...
As we move into 2025, the world of search engine optimisation (SEO) continues to evolve at a rapid pace. With constant algorithm updates, advancements in AI, and shifts in user behavior, staying ahead of the curve is critical for marketers and businesses alike. Let’s explore the trends and strategies poised...
In today’s competitive digital landscape, businesses are constantly seeking effective ways to connect with their audience, boost sales, and achieve growth. Pay-per-click (PPC) advertising stands out as one of the most powerful tools to accomplish these goals. But what exactly is PPC, and how can a successful PPC campaign help...
For digital agencies managing multiple client websites, selecting the best WordPress hosting solution can be a strategic decision that impacts site performance, security, and client satisfaction. With a variety of hosting options available, each offering different levels of control, scalability, and support, it can be challenging to decide which is...
Technical details can make a big difference in how your website performs in search rankings. One such detail is the use of canonical URLs. While they may sound complex, understanding and properly implementing canonical URLs is key to avoiding duplicate content issues, maintaining clean site structure, and ensuring your website...
SEO plugins for WordPress provide a range of benefits that enhance the search engine optimisation (SEO) of your website, making it more visible and user-friendly. Here are some key ways they can help: 1. On-Page SEO Optimisation SEO plugins assist in optimising individual pages and posts for search engines. They...
With digital engagement now essential, school websites in the UK must meet a stringent set of requirements that were recently updated in October 2024. For schools, academies, colleges, and multi-academy trusts (MATs), compliance isn’t just about legal adherence—it’s a way to maintain transparency, foster community trust, and showcase educational values....
Content marketing has become a cornerstone of successful brand strategies. However, mastering it requires more than just churning out blog posts or social media updates. It involves a thoughtful approach, meticulous planning, and continuous optimisation. Here’s a comprehensive guide on how to master your content marketing strategy. Define Clear Goals...
In the realm of digital marketing and SEO, Google Search Console is an indispensable tool that offers a treasure trove of insights to enhance your website’s performance and visibility. Whether you’re a seasoned SEO expert or a beginner, understanding how to leverage Search Console can significantly impact your site’s search...
Key takeaways: A core algorithm update was rolled out in August 2024, lasting 19 days, one of the longest core updates to be released. Many websites are reporting usual fluctuations, while others are seeing huge drops in keyword performance and traffic. Google has provided support to those sites that aren’t...
The vast and intricate web of the internet is held together by a meticulous process known as “web crawling.” This silent, behind-the-scenes operation ensures that search engines can provide users with relevant and timely information. But what exactly happens during a web crawl? How do search engines like Google, Bing,...
Search engine optimisation has become a cornerstone strategy for businesses to enhance their online visibility and attract organic traffic. While much emphasis is placed on optimising text content, the importance of image SEO should not be overlooked. In today’s visually-driven online ecosystem, optimising images for search engines is essential for...
In the ever-evolving world of digital marketing, staying ahead of the curve is crucial to maintaining a competitive edge. Search Engine Optimisation is a cornerstone of any successful online marketing strategy, and in recent years, Artificial Intelligence has emerged as a powerful tool to enhance and streamline SEO efforts. From...
In the ever-evolving landscape of online content, the need for continuous improvement is paramount. Whether you’re a blogger, content marketer, or website owner, enhancing existing content can breathe new life into your digital presence, driving more traffic, engagement, and ultimately, conversions. But what if you don’t have the time for...
In the vast digital landscape of the internet, a website’s success hinges not only on its design and content but also on its underlying structure. One crucial element of this structure is the sitemap—a hierarchical representation of a website’s pages that serves as a roadmap for both users and search...
In today’s digital age, learning to code has become increasingly valuable, transcending its status as a mere technical skill to become a powerful tool for personal and professional growth. Whether you’re a seasoned professional or a curious beginner, delving into the world of coding can offer a multitude of benefits...
In the world of search engine optimisation (SEO), link building is a vital component of improving website rankings and increasing organic traffic. However, not all links are created equal. Toxic links—those from spammy or low-quality websites—can harm your site’s reputation and rankings. Recognising and removing toxic links is essential for...
In the vast landscape of the internet, Google reigns supreme as the primary gateway for users seeking information, services, and products. With billions of searches conducted daily, the search engine giant continually refines its algorithms to deliver the most relevant and high-quality content to users. However, for website owners and...
Blogging has become an integral part of the online landscape, providing a platform for individuals and businesses to share their thoughts, expertise, and products with a global audience. While creating a blog is a significant step in establishing your online presence, the journey doesn’t end there. Regularly updating your blog...
In the ever-evolving landscape of online business, staying ahead of the curve in search engine optimisation is crucial for maintaining visibility and driving organic traffic to your website. As we head into 2024, the digital realm continues to evolve, presenting new challenges and opportunities for businesses striving to rank higher...
In the ever-evolving landscape of digital marketing, businesses are continually exploring new strategies to stand out amidst fierce competition. One such strategy that has gained immense significance in recent years is Local SEO. While SEO has been a cornerstone for online visibility, the focus on local optimisation has become increasingly...
In the digital era, user-generated content (UGC) has become a driving force behind marketing strategies. Authentic, relatable, and diverse, UGC possesses a unique allure that traditional advertising struggles to match. From social media platforms to review sites and forums, consumers are actively engaging and creating content, offering valuable opportunities for...
In today’s competitive e-commerce landscape, having an attractive and well-optimised online shop is essential for success. One key aspect of this is ensuring that your product listings are optimised to attract potential customers and convert them into buyers. From setting up a shop on eBay, to building your Amazon profile,...
In today’s digital age, businesses and website owners have an unprecedented amount of data at their fingertips. This data is a goldmine of insights that can be used to enhance user experiences, optimise marketing strategies, and ultimately, drive growth. Among the many tools available, Google Analytics stands out as a...
In the intricate world of website optimisation and search engine rankings, understanding canonical links is essential. Often referred to as “canonical tags” or “rel=canonical,” these HTML elements play a crucial role in helping search engines understand the preferred version of a webpage. In this guide, we’ll unravel the mystery behind...
SEO is an ever-evolving field. As search engines constantly update their algorithms, staying ahead of current SEO trends is crucial for the success of your online presence. In this blog post, we’ll discuss effective strategies to help you keep up with the latest SEO trends and maintain a competitive edge...
There are a few elements to consider in link health and keeping your website clean. Every website, depending on its age, will come down with a few dodgy links from time to time. A few toxic links here and there will not be too much to worry about, but accumulated...
It is now the main Analytical tool of choice for website users, and Google has shifted everyone to using it when setting up their website, so how can we use its power? Google Analytics 4 (GA4) is an integral tool. Without it, we’re unable to locate the best users, work...
In the wake of new social media platforms and controversial new approaches, Meta has formed a new way to communicate with followers. Threads is a branch of Instagram, using the same data and information as you would expect to use within the picture-sharing app. Except the Threads branch is very...
Having a good understanding of videos and what they can be used for helps a business grow in many different ways. For social media purposes, to helping customers understand more of a business’ aims, or to direct people to new features – whatever the reason for a video it can...
While we often do market ourselves as the experts in SEO and content curation (which, if you are still interested in, can be explored here), but there are so many other strands to marketing that we can always assist with. One of these is email marketing. This is exactly what...
Most product owners and sellers will want to expand and diversify their business through a website – one of the most in-demand industries out there thanks to the COVID-19 pandemic. Ordering online could not be easier in this climate, and it’s only growing more each year. To build a site...
ChatGPT is the latest in AI technology that can be used as an intelligent chat bot. In a lot of ways it can bring benefits to users in other areas, such as generating unique content and even for keyword research. It has be hailed as a great tool in terms...
Core Web Vitals are an overall assessment of what a site looks like and how it is judged by its users. Site speed, usability and performance are key ranking factors for Google, which is why they are so important to your overall website presence. Here, we break down what the...
Internal links are something that falls to the wayside for website owners, but they are actually a hugely valuable aspect of building a good strategy. An internal link is basically one link place on a page of your site that points to another page on your site. It’s building a...
