More than ever, SEO needs to be ethical, intelligent, and robust. This article discusses SEO errors that are vital to avoid in 2015. The best reason to avoid SEO errors is the most obvious one: to prevent manual and algorithmic penalties. Google can take up to 9 months to...
We are proud to say that Innermedia have made huge advances in 2013 due to the addition of key personnel which has improved significantly the way we work, the internal management structure and the service we provide our clients. Ed joined us at the start of the year and has...
Professor Sir Tim Berners-Lee created the World-Wide-Web whilst working at CERN (the European Organisation for Nuclear Research) over 20 years ago and in doing so paved the way for the incredible amount of business and social Website Design options that are easily accessible on this media today. The aim of...
A few years ago, Google announced that website loading times impacted both search engine ranking positions and AdWord quality scores. Despite this, many people still don’t consider it when starting their web design project and it can be completely overlooked. If Google has made a clear statement that slow loading...
The online presence of your school is vitally important in order for you to continue to appeal to prospective students and parents, as well as compete and stand out from the growing number of schools with similar offerings. However, just simply having a website for your school and hoping for...
We were recently asked by Lyonsdown School to design a new website and to improve their online visibility. We met with the headteacher, Lynn Maggs-Wellings and their marketing team on several occasions and we went to visit the school as we wanted to get an idea of what their staff,...
The latest comScore search market share numbers for June reveal that both Google and Bing have had their best month as Yahoo’s share of the market continues to decrease. comScore’s figures, which only represent desktop searches and not mobile searches, are due to be published later today and what is...
Google Places, often seen as the centre of local search, has been entirely replaced by the new Google Plus Local pages. The move has been anticipated by digital marketers for quite some time, ever since Google introduced their Google Plus business pages. This means that businesses that used to have...
As we all know by now Google are constantly striving to improve their search algorithm. The ‘Penguin Update’ or ‘Webspam Update’ as it has also been referred to, is the latest round of changes made by Google to its search results and has one goal: Targeting webspam and catching those...
With the online world constantly changing, local business owners have a tough job trying to understand the never ending changes in marketing jargon as well as keeping up with the pace of the online world and knowing which online marketing strategies will be right for their business. The big debate...
