Archive

Google Places replaced with Google Plus Local

21st June 2012

Google Places, often seen as the centre of local search, has been entirely replaced by the new Google Plus Local pages. The move has been anticipated by digital marketers for quite some time, ever since Google introduced their Google Plus business pages. This means that businesses that used to have a link to their Google Places listing in the search results will now have a link to their Google + page.

Innermedia Google Plus Local Page

The new Plus Local pages will integrate with the Zagat rating system, local search and online reviews to give searchers quality local results and Google have said that the new interface acts as a portal to “discover great places through reviews and photos from people in their network”.

If you are interested in improving your Google local search positions through SEO (search engine optimisation), contact Innermedia.

Lets Get Started Contact Us
Latest News
How to Optimise Content for the Google Featured Snippet Box
The Google Featured Snippet Box, which allows increased brand exposure, has significantly altered the way in which SERPs are being presented. Despite the fact that many SEO experts were initially quite concerned that Featured Snippets would reduce the click-through-rate, they have fortunately had the opposite effect. The question is; what do...
Google’s Speed Update Makes Speed a Ranking Factor on Mobile
Google’s latest algorithm will focus on mobile search results, giving priority to faster ranking pages and moving the slowest pages down. The speed update will only affect a small proportion of web pages – the ones that deliver the slowest experience to users. However, search intent is still a priority...
A Quick Guide to GDPR for Businesses
GDPR is the biggest change to data privacy and processing in the last 20 years, and will be coming into force on the 25th May this year. It is essential that your business is ready and compliant by this date, or you risk fines of up to 20 million euros...