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Month: July 2022

blogging

The SEO Benefits of Blogging

“Ensure you’re writing content the way you’d explain it to someone over the phone” – Carolyn Lyden, Lead Seo, Search Hermit. Content creation of any form has become a new path for broadcasting online. Anyone with access to the internet has the opportunity to create a space that will allow...

How to Make Summery Social Media Content

Summer is well and truly here! Plenty of brands should be taking advantage of the sunnier months and what social media content they can post out during these months. But as there are a lot of different topics each year to explore, what do you prioritise your time on? Here...
Social Media this summer
Search Intent

Search Trends – Targeting Small Businesses in 2022

Search is great. It connects businesses to consumers all over the world with an active interest in their products and services. Unlike social media and other channels where you have to lure potential customers, you can target users based on intent. Whether they’re in the research stage of their journey...

5 Benefits of Social Media for Businesses

With the rise of social media starting in the early 2000’s, the world of technology, interaction and business has completely changed. Social media has essentially taken over a multitude of matters and has had some of the best impacts for businesses specifically. After the pandemic hit, almost everything we knew...
social media
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2025 Year-End Review: The Biggest Trends in SEO, PPC & AI Search
It’s safe to say that the digital marketing landscape is evolving faster than ever. AI-driven technologies, shifting user behaviour, and increasing privacy expectations are reshaping how brands reach and engage their audiences. Whether you’re a marketer, business owner, or simply keeping an eye on where search is heading, understanding the...
Facebook Ads vs Instagram Ads: Which Delivers Better ROI?
Paid social media advertising is now a crucial component of most digital marketing strategies, but selecting the right platform can significantly impact your return on investment. Facebook and Instagram are both powerful advertising tools within Meta’s ecosystem, yet they behave differently in terms of audience, engagement and conversion performance. Understanding...
How AI Search Is Changing Visibility and What Your Brand Must Do Next
Search is undergoing one of the most significant shifts in its history. The rapid rise of AI-driven results is changing how information is discovered, interpreted and delivered to users. This development represents far more than a technical update to SEO. It is a fundamental rethinking of how visibility works online....