Archive

Month: December 2021

New business ideas emerge in a wave of digital marketing trends

4 Ways the Digital Marketing Scene is Changing

From blockchain and NFTs, to the rise of ecommerce and swift deliveries. Here are some big changes happening in the digital marketing space and what businesses are going to have to do to prepare themselves for these big changes in the way we operate. 1. NFTs and Blockchain It’s something...

4 Reasons Why You’re Not Seeing Results From SEO

So, you’ve done all the work to make sure that your site is structurally and technically sound, have invested in a content strategy but still, you’re nowhere to be seen. SEO involves the long game of having to wait for search engines to index and rank. When you’re trying to...
SEO
Christmas preparation for your business

How to Optimise Your Business for Christmas

If you’re ready for Christmas, then you’ll know the stress involved in getting all the presents ready, planning your day accordingly, picking out the right food and making sure it’s all ready in time for the big day. For businesses it’s a whole other level of anxiety – planning for...

SEO Trends to Look Out for in 2022

As you’re probably well aware by now, Search Engine Optimisation (SEO) is critical for businesses who want to attract potential consumers to their website. However, SEO is continually changing and it’s really important that you stay up to date with the latest trends if you want to ensure that your...
SEO trends
Lets Get Started Contact Us
Latest News
Mid-Tier Rankings Are Just As Important. Here’s Why
Many businesses focus their efforts on high-volume, short-tail keywords—terms like “shoes,” “marketing agency,” or “coffee shop.” While these phrases attract large amounts of traffic, they’re also extremely competitive. The smarter, more sustainable strategy often lies in targeting long-tail keywords. The Overlooked SEO Sweet Spot When most businesses think about SEO,...
Google’s Ad Labelling Update: What It Means for Your Digital Marketing Strategy
Google has introduced a subtle but important change to how ads appear in its search results. The familiar ‘Ad’ label that once sat beside each paid listing has been removed. Instead, ads are now grouped together under a single ‘Sponsored results’ banner, with an option for users to ‘Hide sponsored...
Generative Search & Brand Visibility: What CMOs Are Doing (and Should Be Doing)
Generative search is transforming the way people discover and engage with brands online. Rather than displaying a simple list of search results, platforms like Google’s Search Generative Experience and AI tools such as ChatGPT now deliver direct, conversational responses to user queries. This shift is having a major impact on...