Archive

Month: November 2019

christmas

SEO Updates in Time for Christmas

As much as we try and avoid talking about it, the holiday season is rapidly approaching. This is a busy time for everyone, and a chance for eCommerce websites in particular to significantly boost their profits. However, you’ll be up against some stiff competition so you may have to up...

5 Things Digital Marketers Should Do Before Black Friday

With less than three weeks to go before Black Friday on the 29th of November, we’re sure your preparation and marketing efforts are well underway. However, with the weight of the upcoming holiday season pressing down on retailers and marketers all around the world, it can be easy to overlook...
social media complaints

How to Deal with Complaints on Social Media

Social media has become one of the most popular platforms for customer care and how you handle complaints using social media channels can say a lot about your business. Handling complaints via social media can be a challenge, especially as it is all done in the public eye, however with...
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Is SEO Dead? Why Optimisation Still Matters in the Age of AI
Every few years, someone declares “SEO is dead.” But at Innermedia, we know the truth: optimisation has never been more alive. The language around search may be changing – with terms like AI Optimisation, Answer Engine Optimisation (AEO), and Generative Engine Optimisation (GEO) now entering the conversation – but the...
From Clicks to Conversions: How to Optimise Campaigns This Quarter
Generating clicks is only half the battle when it comes to digital marketing. The real success lies in turning those clicks into meaningful conversions—whether that’s a sale, a booking, a lead, or a sign-up. As we step into a new quarter, now is the perfect time to refine your campaigns...
Will AI Replace Marketers? The Truth Behind the Hype
Artificial intelligence is reshaping the marketing world at lightning speed. From content generation to predictive analytics, AI tools are helping businesses work smarter, faster, and more efficiently. But with every leap forward comes a big question: will AI eventually replace marketers altogether? It’s a valid concern, and one that’s often...