Archive

Month: November 2019

christmas

SEO Updates in Time for Christmas

As much as we try and avoid talking about it, the holiday season is rapidly approaching. This is a busy time for everyone, and a chance for eCommerce websites in particular to significantly boost their profits. However, you’ll be up against some stiff competition so you may have to up...

5 Things Digital Marketers Should Do Before Black Friday

With less than three weeks to go before Black Friday on the 29th of November, we’re sure your preparation and marketing efforts are well underway. However, with the weight of the upcoming holiday season pressing down on retailers and marketers all around the world, it can be easy to overlook...
social media complaints

How to Deal with Complaints on Social Media

Social media has become one of the most popular platforms for customer care and how you handle complaints using social media channels can say a lot about your business. Handling complaints via social media can be a challenge, especially as it is all done in the public eye, however with...
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How to write for your school website that wins more admissions
Most school websites are written for the wrong person. They are written for governors. For inspectors. For the school itself. Not for the parent sitting at the kitchen table at 10pm, quietly weighing up whether your school is right for their child. That parent is intelligent, time-pressed and slightly anxious....
The Comeback Campaign: How Old Vicarage School Rebuilt Its Search Visibility and Came Back Stronger
We began working with Old Vicarage School on an SEO campaign in May 2025. Like many schools navigating a busy academic year, the campaign paused towards the end of the year. But when it resumed, it came back with real momentum and the results have been impressive ever since. This...
Google’s March 2026 Core Update: What It Means for Your SEO Strategy
Google has begun rolling out its March 2026 core update, and as with every major algorithm shift, we are already seeing movement across rankings, visibility and traffic. From a digital strategy perspective, this is not just another update to observe. It is a moment that reveals where Google is heading...