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Tag: Spotlight on Social

Pope Tweets For First Time

Pope Benedict XVI tweeted for the first time yesterday, Wednesday 12th of December to over 1 million followers on the 140 characters or less social networking site. The tweet can be read below and as of this morning has already been retweeted over 56,000 times and a video of the...

Spotlight on Social: StumbleUpon

Our social spotlight this week is going to focus on the social discovery site StumbleUpon. StumbleUpon is not your usual social network, you do not post ‘status updates’ or share pictures, instead StumbleUpon is all about discovery of a different kind. Simple in theory, StumbleUpon helps its users explore new...

Spotlight on Social: Google+

With Google Plus changing its brand pages (once again) this month, it’s been hard not to take note of how much Google want their social network to work. Google Plus (or +) hasn’t taken off the way many industry experts had imagined but, on paper, Google Plus has some exciting...
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Mid-Tier Rankings Are Just As Important. Here’s Why
Many businesses focus their efforts on high-volume, short-tail keywords—terms like “shoes,” “marketing agency,” or “coffee shop.” While these phrases attract large amounts of traffic, they’re also extremely competitive. The smarter, more sustainable strategy often lies in targeting long-tail keywords. The Overlooked SEO Sweet Spot When most businesses think about SEO,...
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Google’s Ad Labelling Update: What It Means for Your Digital Marketing Strategy
Google has introduced a subtle but important change to how ads appear in its search results. The familiar ‘Ad’ label that once sat beside each paid listing has been removed. Instead, ads are now grouped together under a single ‘Sponsored results’ banner, with an option for users to ‘Hide sponsored...
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Generative Search & Brand Visibility: What CMOs Are Doing (and Should Be Doing)
Generative search is transforming the way people discover and engage with brands online. Rather than displaying a simple list of search results, platforms like Google’s Search Generative Experience and AI tools such as ChatGPT now deliver direct, conversational responses to user queries. This shift is having a major impact on...
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