Archive

Month: August 2022

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What Will Happen When Google Stops Using Cookies?

By the end of 2024, Google will cease using third-party cookies in Chrome. This is based on the rising trend of other competing browsers, like Safari and Firefox, who are keen to ditch the tracking tool altogether. Google has tried to remove cookies a few times in the past. In...

How To Carry Out SEO for Bing and Other Search Engines

In 2022, Google still has a strong hold over its market share. A monopoly with 90.73%. That’s not to say that searches don’t happen beyond the Google search bar. Competitors such as the likes of Yahoo, Bing, Yandex, Naver and others account for 9.27%. Branching out to optimise for some...
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Instagram Marketing

Our Guide to Instagram Marketing

Globally, there are 1.21 billion Instagram accounts with 500 million of them being active every single day and 995 photos uploaded per second. These are huge numbers and for good reason too. Instagram is the largest photo and video sharing platform worldwide and has become known as one of the...

What I Have Learnt From International SEO

When we’re learning about the many different aspects of SEO it can be difficult to move your focus onto something else. But it’s very important to explore the many different elements of search engine marketing. When looking through different ways of optimising businesses, especially when they have a global reach....
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How to Perform Competitor Analysis for Social Media

We’re all aware of the power of social media. While it’s a channel to connect and stay up to date with customers, it plays a pretty big role in assisting conversions with as many as 80% of shoppers researching a product online before making their purchasing decisions. It provides a...
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AI solutions for schools: supporting people, not replacing them
AI is everywhere, but for independent schools it isn’t about automation for automation’s sake. Used thoughtfully, AI helps school teams work smarter, freeing them to focus on what matters most: human connection and meaningful conversations with families. At Innermedia, we work with schools across the UK to strike the right...
How Are AI Google Results Affecting SEO?
Search engine optimisation is undergoing one of its biggest shifts in decades. With Google increasingly using artificial intelligence to generate answers directly in search results—through features like AI Overviews and generative summaries—the traditional rules of SEO are being rewritten. For businesses, marketers, and content creators, the key question is how do...
Innermedia strengthens brand and design capability with Mercer acquisition
Innermedia, a fully in-house digital agency offering an open, consultative approach to help clients across the world create successful digital strategies, has strengthened its brand and design capability through the acquisition of Mercer, a highly respected design and brand agency with more than 25 years’ experience working with both schools...