Archive

Month: May 2012

EU Cookie Law

The EU cookie law is a piece of privacy legislation that was initially adopted by all the countries in the EU on May 26th 2011. The law sets out to protect internet user data by requiring websites to gain consent from visitors when storing or receiving any information. The UK...

Spotlight on Social: Are Facebook Ads Effective?

A Google news search for Facebook presents you with an excessive amount of results, so many in fact that it is easy to forget that Facebook is still only eight years old. In those eight years Facebook has grown from a project started in a university dorm room to one...

“Knowledge Graph” Launched by Google

Google has formally launches its “Knowledge Graph”. The latest technology addition to the search engine has been hinted at for months and it is now ready to provide Google users with a better display of factual information about people, places and things. The “Knowledge Graph” will not show for all...

BBM Launch Campaign It! Website

At the beginning of the year, campaign management experts BBM launched their new website alongside their Campaign It! book. Innermedia were asked to design and build a website that would represent everything the Campaign It! brand aimed to achieve. We initially went to the BBM offices, to get an idea...

Spotlight on Social: StumbleUpon

Our social spotlight this week is going to focus on the social discovery site StumbleUpon. StumbleUpon is not your usual social network, you do not post ‘status updates’ or share pictures, instead StumbleUpon is all about discovery of a different kind. Simple in theory, StumbleUpon helps its users explore new...

Spotlight on Social: Google+

With Google Plus changing its brand pages (once again) this month, it’s been hard not to take note of how much Google want their social network to work. Google Plus (or +) hasn’t taken off the way many industry experts had imagined but, on paper, Google Plus has some exciting...
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Google’s March 2026 Core Update: What It Means for Your SEO Strategy
Google has begun rolling out its March 2026 core update, and as with every major algorithm shift, we are already seeing movement across rankings, visibility and traffic. From a digital strategy perspective, this is not just another update to observe. It is a moment that reveals where Google is heading...
The Power of Video Storytelling to Make a Website: Safari Pete
Safari Pete is a Wildlife Educator who has been bringing fascinating animals into schools, family events and birthday parties across London and the South East for years. With his glowing reviews, he needed a website that could show his work in ways that words simply couldn’t capture. That’s where we...
PPC Without Wasted Spend: How to Maximise ROI from Your Ad Campaigns
Pay-per-click (PPC) advertising can be one of the fastest ways to drive qualified traffic to your website. But without a clear strategy, it can also become one of the quickest ways to waste budget. The difference between a campaign that quietly drains spend and one that delivers measurable growth lies...