Archive

Category: SEO

SEO for Schools: Build Your Online Presence

SEO is increasingly important for schools, particularly independent schools that rely on brand awareness and recognition to fill places. Being at the top of Google’s results for your search term means that you gain far more traffic. It also provides an opportunity to engage with your audience on their terms...

How to Get Business Reviews Without Breaking the Rules

Good reviews have huge benefits for local businesses. The improve your traffic and conversions while boosting your reputation (which improves traffic and conversions again). You can even increase the number of business listings on the first page of Google since your review profiles will be featured as well as your...

Beyond Updates: What are the Benefits of Blogging?

Regardless of your personal interests or age, it’s likely that you’ve read a blog. 8 out of 10 people read blogs and, as a result, they expect businesses to have them. Blogging is huge; 27,000,000 pieces of content are shared every day on the internet and are read by 329,000,000...

Stop Obsessing Over Your Web Traffic – It’s Not Human

In 2012 bot traffic took over and 51% of web traffic was officially non-human. In 2013 that number jumped to 61.5% as search engine bots, scrapers, hacking tools, spammers, and other impersonators scuttled over your favourite and not-so-favourite sites. In 2014 the proportion of humans will reduce even more. So...

Loyalty Bonus: FREE Website upgrade worth £1000

As a Loyalty bonus we are offering you the opportunity to upgrade your existing website, at no additional charge, to the popular platform WordPress when you opt for a 3 month search engine optimisation (SEO) campaign costing just £250 per month. During this 3 month period our team will optimise...

Increasing Your School’s Online Presence Through SEO

The online presence of your school is vitally important in order for you to continue to appeal to prospective students and parents, as well as compete and stand out from the growing number of schools with similar offerings. However, just simply having a website for your school and hoping for...

June sees Google and Bing Reach all time search market share high

The latest comScore search market share numbers for June reveal that both Google and Bing have had their best month as Yahoo’s share of the market continues to decrease. comScore’s figures, which only represent desktop searches and not mobile searches, are due to be published later today and what is...

Google Places replaced with Google Plus Local

Google Places, often seen as the centre of local search, has been entirely replaced by the new Google Plus Local pages. The move has been anticipated by digital marketers for quite some time, ever since Google introduced their Google Plus business pages. This means that businesses that used to have...

“Knowledge Graph” Launched by Google

Google has formally launches its “Knowledge Graph”. The latest technology addition to the search engine has been hinted at for months and it is now ready to provide Google users with a better display of factual information about people, places and things. The “Knowledge Graph” will not show for all...

Google Penguin Update: How May It Affect Your Site?

As we all know by now Google are constantly striving to improve their search algorithm. The ‘Penguin Update’ or ‘Webspam Update’ as it has also been referred to, is the latest round of changes made by Google to its search results and has one goal: Targeting webspam and catching those...
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How Are AI Google Results Affecting SEO?
Search engine optimisation is undergoing one of its biggest shifts in decades. With Google increasingly using artificial intelligence to generate answers directly in search results—through features like AI Overviews and generative summaries—the traditional rules of SEO are being rewritten. For businesses, marketers, and content creators, the key question is how do...
Innermedia strengthens brand and design capability with Mercer acquisition
Innermedia, a fully in-house digital agency offering an open, consultative approach to help clients across the world create successful digital strategies, has strengthened its brand and design capability through the acquisition of Mercer, a highly respected design and brand agency with more than 25 years’ experience working with both schools...
A Simple Guide to Digital Marketing in 2026
Digital marketing in 2026 is less about chasing the latest trend and more about doing the fundamentals well. With new platforms, AI tools and changing consumer behaviour, it’s easy for brands to feel overwhelmed. The reality is that successful digital marketing today is built on clarity, consistency and smart decision-making....