Many businesses focus their efforts on high-volume, short-tail keywords—terms like “shoes,” “marketing agency,” or “coffee shop.” While these phrases attract large amounts of traffic, they’re also extremely competitive. The smarter, more sustainable strategy often lies in targeting long-tail keywords. The Overlooked SEO Sweet Spot When most businesses think about SEO,...
In today’s fast-changing search landscape, one thing has become increasingly clear: backlinks are more valuable than ever. As search engines and AI-driven systems continue to evolve, they rely more heavily on external trust signals to decide which websites deserve authority and visibility. A strong backlink profile is now one of...
Attending BrightonSEO is always a highlight of the year for our team at Innermedia, and the October 2025 conference certainly did not disappoint. The event once again brought together some of the brightest minds in digital marketing, offering fresh perspectives, innovative ideas and practical takeaways to help marketers stay ahead...
In a move that could redefine how people interact with the internet, OpenAI has unveiled ChatGPT Atlas, an artificial intelligence–powered web browser designed to challenge giants like Google Chrome and Microsoft Edge. Atlas is being touted as the first browser “built around ChatGPT,” reflecting OpenAI’s broader ambition to make conversational...
Every few years, someone declares “SEO is dead.” But at Innermedia, we know the truth: optimisation has never been more alive. The language around search may be changing – with terms like AI Optimisation, Answer Engine Optimisation (AEO), and Generative Engine Optimisation (GEO) now entering the conversation – but the...
Artificial intelligence is reshaping the marketing world at lightning speed. From content generation to predictive analytics, AI tools are helping businesses work smarter, faster, and more efficiently. But with every leap forward comes a big question: will AI eventually replace marketers altogether? It’s a valid concern, and one that’s often...
A beautiful website is only half the battle. If it isn’t generating high-quality leads for your business, you’re missing a huge opportunity. Whether you’re a start-up, an established brand, or a service-based company, your website should be a lead-generating machine, guiding visitors smoothly from initial interest to conversion. In this...
Artificial Intelligence (AI) has been steadily reshaping the digital world, and in 2025 it has become one of the most influential forces in web design. From creating personalised user experiences to streamlining development processes, AI is helping businesses and designers alike to build smarter, faster, and more engaging websites. Let’s...
At Innermedia, we are always testing and reviewing how Google’s evolving search features affect visibility. One area sparking debate in the SEO community is whether structured data (schema) helps pages appear in Google’s new AI Overviews. A recent controlled experiment has shed light on this question – and the findings...
September marked an exciting milestone for Greece’s technology and education landscape. The launch of OpenAI for Greece marked a ground-breaking partnership between OpenAI, the Government of the Hellenic Republic, the Onassis Foundation, and Endeavor Greece. This initiative will bring world-class AI tools into secondary education and accelerate innovation across the...
At Innermedia, we’ve long recognised that SEO is no longer just about convincing Google to rank you first. Today, it’s about educating AI-powered recommendation engines—from ChatGPT to Siri and Copilot—to understand, trust, and consistently choose your brand as the most logical, authoritative answer. The Changing Definition of SEO 1998 to...
At Innermedia, we’re always keeping an eye on the digital innovations that redefine customer engagement—and Amazon’s newly launched Lens Live is one such leap. Here’s why it matters to forward-thinking businesses and what it could mean for your digital marketing and web presence. What Is Lens Live? Amazon has unveiled...
Google has expanded the capabilities of its Translate app by introducing real-time voice translation and AI-powered language lessons. These updates make communication across different languages more seamless and accessible, offering opportunities for both individuals and businesses. Real-Time Conversations Made Simple The new feature allows users to speak directly into their...
At Innermedia, we understand that the search landscape is changing rapidly. Traditional search engine optimisation remains essential, but the growing influence of AI-powered search means that businesses must now consider how their content appears in generative results as well. This is where Generative Engine Optimisation (GEO) comes in — combining...
Google has unveiled a transformative update to its Gemini AI platform: Guided Learning mode, launching on 6 August 2025. Designed to shift the AI from being just an answer generator to a thoughtful tutor, this feature walks users through complex topics step by step—using questions, rich visuals, and interactive tools...
In an era where content is king, artificial intelligence has emerged as the power behind the throne. AI tools are transforming the way we generate, optimise, and deliver digital content, reshaping both search engine optimisation (SEO) and user experience (UX) in the process. I’m here to delve into what this...
OpenAI has announced the release of GPT-5, its most advanced AI model to date, now set as the default in ChatGPT for all users, including those on the free plan. This latest iteration represents a significant leap in AI capability, with smarter reasoning, faster performance, and a dramatic reduction in...
Google Launches AI Mode in UK — What It Means for Innermedia Clients Starting July 29, 2025, Google has rolled out its new AI Mode across the UK—adding a dedicated tab to Google Search pages and the Google app on Android and iOS. Built on the powerful Gemini 2.5 model, it’s...
