Archive

Month: February 2023

Google My Business

How to Run Paid Advertising through Your Google My Business Profile

PPC is a great way to bring in high-quality leads, gain exposure, and most importantly – maximise your sales. The nature of search and the data Google collects allows you to be specific with your targeting so you’re not just blowing your budget on any old clicks. If you’re not...

The Importance of Internal Links

Internal links are something that falls to the wayside for website owners, but they are actually a hugely valuable aspect of building a good strategy. An internal link is basically one link place on a page of your site that points to another page on your site. It’s building a...
internal links
video marketing

The Benefits of Video Banners on Your Website

As your homepage is usually the first page of your website that your prospective clients/customers will see, it’s important for you to make a lasting impression. That’s why you should invest some time into it, because doing so will allow you to communicate your values, expertise, and brand credibility. One...

Social Media Content Ideas For Spring

As spring approaches, you will notice the days getting longer, the sun creeping its way out the clouds and heavy winter coats being packed away till next year. Spring is the season that brings about lots of change and is an excellent time to introduce fresh ideas to your marketing campaigns....
local seo
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Latest News
End-of-Year Marketing Checklist: Getting Your Website Ready for the Festive Rush
As the year draws to a close, businesses across the UK are gearing up for one of the busiest times of the calendar — the festive season. Whether you’re an e-commerce brand preparing for a spike in sales or a service-based business looking to end the year strong, now is...
Why Backlinks Are More Powerful Than Ever in 2025
In today’s fast-changing search landscape, one thing has become increasingly clear: backlinks are more valuable than ever. As search engines and AI-driven systems continue to evolve, they rely more heavily on external trust signals to decide which websites deserve authority and visibility. A strong backlink profile is now one of...
BrightonSEO October 2025: Key Takeaways and Industry Insights
Attending BrightonSEO is always a highlight of the year for our team at Innermedia, and the October 2025 conference certainly did not disappoint. The event once again brought together some of the brightest minds in digital marketing, offering fresh perspectives, innovative ideas and practical takeaways to help marketers stay ahead...