Archive

Month: January 2023

Google Analytics

What Do These Different SEO Terms Mean?

With too many references, terms and jargon to navigate it can be an ordeal to find out just what you’re after. Many clients ask us what these terms exactly mean, and we want to make sure you have all the knowledge before going ahead with something. In the Analytics world...

How Start A Business TikTok Account

Since the first lockdown, we’ve seen a frenzy of users join TikTok. It’s the fastest-growing social media platform and home to more than 1 billion monthly active users. However, it’s not for everyone. The majority of its users are between the ages of 18 and 34, so it’s the ideal...
TikTok
backlinks

The Importance Of Fast Loading Websites

Website speed aids to the first impression for a visitor of a business. Whilst most website developers work on making the platform aesthetically pleasing, with a number of features that make it stand out, if not optimised well, it can negatively affect website speed. Fast-loading sites are crucial for SEO...

SEO: Why We Can’t Promise Specific Results Within a Given Timeframe

Sometimes prospective clients ask things like, “When will I be on the first page of Google?” or “What do you predict the progress will be in the next three months?”. While these seem like reasonable questions for someone who is about to invest their money, unfortunately it’s impossible to determine...
SEO
Instagram post

Understanding The Instagram Algorithm

We all have that age-old question of what really is involved in the algorithms of social media, and how do they change? They feel as illusive as the Google algorithms from an SEO perspective, which will open up a whole new can of worms when you’re looking into ways to...

How to Create a Mobile Friendly Website: Tools and Tips

“Mobile friendliness” as you know is increasingly important to consider when designing a website. As many as 60% of searches are made off a mobile device which makes optimising for smaller screens and those on the go vital. It’s also a ranking factor, meaning that if your site falls short...
mobile first sites
Lets Get Started Contact Us
Latest News
Mid-Tier Rankings Are Just As Important. Here’s Why
Many businesses focus their efforts on high-volume, short-tail keywords—terms like “shoes,” “marketing agency,” or “coffee shop.” While these phrases attract large amounts of traffic, they’re also extremely competitive. The smarter, more sustainable strategy often lies in targeting long-tail keywords. The Overlooked SEO Sweet Spot When most businesses think about SEO,...
Google’s Ad Labelling Update: What It Means for Your Digital Marketing Strategy
Google has introduced a subtle but important change to how ads appear in its search results. The familiar ‘Ad’ label that once sat beside each paid listing has been removed. Instead, ads are now grouped together under a single ‘Sponsored results’ banner, with an option for users to ‘Hide sponsored...
Generative Search & Brand Visibility: What CMOs Are Doing (and Should Be Doing)
Generative search is transforming the way people discover and engage with brands online. Rather than displaying a simple list of search results, platforms like Google’s Search Generative Experience and AI tools such as ChatGPT now deliver direct, conversational responses to user queries. This shift is having a major impact on...