Archive

Month: January 2023

Google Analytics

What Do These Different SEO Terms Mean?

With too many references, terms and jargon to navigate it can be an ordeal to find out just what you’re after. Many clients ask us what these terms exactly mean, and we want to make sure you have all the knowledge before going ahead with something. In the Analytics world...

How Start A Business TikTok Account

Since the first lockdown, we’ve seen a frenzy of users join TikTok. It’s the fastest-growing social media platform and home to more than 1 billion monthly active users. However, it’s not for everyone. The majority of its users are between the ages of 18 and 34, so it’s the ideal...
TikTok
backlinks

The Importance Of Fast Loading Websites

Website speed aids to the first impression for a visitor of a business. Whilst most website developers work on making the platform aesthetically pleasing, with a number of features that make it stand out, if not optimised well, it can negatively affect website speed. Fast-loading sites are crucial for SEO...

SEO: Why We Can’t Promise Specific Results Within a Given Timeframe

Sometimes prospective clients ask things like, “When will I be on the first page of Google?” or “What do you predict the progress will be in the next three months?”. While these seem like reasonable questions for someone who is about to invest their money, unfortunately it’s impossible to determine...
SEO
Instagram post

Understanding The Instagram Algorithm

We all have that age-old question of what really is involved in the algorithms of social media, and how do they change? They feel as illusive as the Google algorithms from an SEO perspective, which will open up a whole new can of worms when you’re looking into ways to...

How to Create a Mobile Friendly Website: Tools and Tips

“Mobile friendliness” as you know is increasingly important to consider when designing a website. As many as 60% of searches are made off a mobile device which makes optimising for smaller screens and those on the go vital. It’s also a ranking factor, meaning that if your site falls short...
mobile first sites
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Latest News
SEO in the Age of AI: Becoming the Trusted Answer
At Innermedia, we’ve long recognised that SEO is no longer just about convincing Google to rank you first. Today, it’s about educating AI-powered recommendation engines—from ChatGPT to Siri and Copilot—to understand, trust, and consistently choose your brand as the most logical, authoritative answer.  The Changing Definition of SEO 1998 to...
Amazon’s Lens Live: How This AI-Powered Visual Shopping Tool Can Shape Your Brand’s Digital Strategy
At Innermedia, we’re always keeping an eye on the digital innovations that redefine customer engagement—and Amazon’s newly launched Lens Live is one such leap. Here’s why it matters to forward-thinking businesses and what it could mean for your digital marketing and web presence. What Is Lens Live? Amazon has unveiled...
Why Website Speed Is Your Secret Conversion Weapon
In the digital age, your website is often the first interaction a potential customer has with your brand. But here’s the truth most businesses overlook: if your website loads slowly, you’re losing conversions before the user even sees your content. Website speed isn’t just a technical detail, it’s a powerful...