Archive

Month: December 2022

SEO

The Benefits Of Video Marketing For Your Business

There are many things that companies need to thrive. A unique service, strong leadership and so much more. However, in today’s world, businesses need to be exciting too. A good story allows viewers and customers alike to be influenced positively, leading to long-term contact. A great story can even make...

SEO Things You Could Be Doing Wrong

It’s easy to fall into the same habits when it comes to SEO, especially if you have seen a lot of success from it before. However, keeping at these classic tactics can also cause a lot more long term damage if it’s not addressed, which is where users and businesses...
black hat seo
email marketing

How to Make the Most of Your Email Marketing List

Email marketing is so simple, yet effective with £35.41 ROI for every £1 spent. It allows you to communicate directly with those who have an interest in your niche and business in particular. When you think about it, how many times have you stumbled upon something that you like online but...
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Latest News
The Future of Search: How AI is Transforming Digital Marketing in 2026
Artificial intelligence is already reshaping how people search, interact with content and make purchasing decisions. As we approach 2026, this evolution is accelerating. Search is becoming more conversational, predictive and personalised, which means brands must adapt to stay visible and relevant. At Innermedia, we believe that success in this new...
Mid-Tier Rankings Are Just As Important. Here’s Why
Many businesses focus their efforts on high-volume, short-tail keywords—terms like “shoes,” “marketing agency,” or “coffee shop.” While these phrases attract large amounts of traffic, they’re also extremely competitive. The smarter, more sustainable strategy often lies in targeting long-tail keywords. The Overlooked SEO Sweet Spot When most businesses think about SEO,...
Google’s Ad Labelling Update: What It Means for Your Digital Marketing Strategy
Google has introduced a subtle but important change to how ads appear in its search results. The familiar ‘Ad’ label that once sat beside each paid listing has been removed. Instead, ads are now grouped together under a single ‘Sponsored results’ banner, with an option for users to ‘Hide sponsored...