Archive

Month: November 2022

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Our Guide to Influencer Marketing

As the world of marketing expands, it is quite evident how valuable a good influencer is. This style of marketing allows brands to gain reach in targeted audiences and can aid in boosting sales, generating leads and increasing brand awareness. Working with creators online who have an interactive audience means...

What Ranking Factors Are Still Used Today?

Recently, a guide from Google was released which shares information on the ranking factors and algorithms that Google still uses and operates. This will really help clients and SEOs with their understanding of what’s actually still in operation and what has been long retired. We take a look at the...
SEO trends in 2022 and beyond
seo research

How to Stay Ahead of Google’s Algorithm Updates

As a business that’s heavily reliant on Google search, your fate really swings in the balance of its algorithm updates. These are changes made by Google from time to time to improve its way of doing things – crawling and indexing sites to deliver users the best results. They are...

Top Social Media Platforms Worldwide 2022

It can be agreed that social media has become popular in every crevice of technology, with millions of people having access to and using it every single day. However, with new apps popping up every day, it can be difficult to pinpoint which one is right for your business. Should...
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Ecommerce SEO

The Benefits of SEO for Ecommerce

SEO in the ecommerce world has a lot of variations to consider. Depending on your website and how its laid out you may want to target specific keywords, or look into ways to build your content. Like all SEO optimisation projects, they’re going to be unique for each person. But...
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How We Helped Collingham College Dominate Page One of Google
When Collingham College came to us, they had a clear goal: to be found by the right people at the right time. Prospective students and parents searching for educational opportunities needed to discover them online — and we made sure that happened.  Within just one year of implementing a focused...
Study finds AI assistants reach 56% of global search engine activity
AI assistants are now responsible for 45 billion monthly sessions worldwide, representing roughly 56% of the volume generated by traditional search engines, according to new research from Graphite.io CEO Ethan Smith. The study combines web traffic and mobile app usage across major AI platforms to estimate overall activity. In the...
Organic Search Is Changing Fast. Here’s How Smart Brands Are Adapting
For over two decades, organic search has been the backbone of digital visibility. Businesses invested in SEO, created valuable content and earned rankings that drove sustainable traffic. But search is changing. Fast. The rise of AI-powered search experiences, zero-click results and conversational engines like ChatGPT is fundamentally reshaping how people...