Archive

Month: August 2022

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What Will Happen When Google Stops Using Cookies?

By the end of 2024, Google will cease using third-party cookies in Chrome. This is based on the rising trend of other competing browsers, like Safari and Firefox, who are keen to ditch the tracking tool altogether. Google has tried to remove cookies a few times in the past. In...

How To Carry Out SEO for Bing and Other Search Engines

In 2022, Google still has a strong hold over its market share. A monopoly with 90.73%. That’s not to say that searches don’t happen beyond the Google search bar. Competitors such as the likes of Yahoo, Bing, Yandex, Naver and others account for 9.27%. Branching out to optimise for some...
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Instagram Marketing

Our Guide to Instagram Marketing

Globally, there are 1.21 billion Instagram accounts with 500 million of them being active every single day and 995 photos uploaded per second. These are huge numbers and for good reason too. Instagram is the largest photo and video sharing platform worldwide and has become known as one of the...

What I Have Learnt From International SEO

When we’re learning about the many different aspects of SEO it can be difficult to move your focus onto something else. But it’s very important to explore the many different elements of search engine marketing. When looking through different ways of optimising businesses, especially when they have a global reach....
International SEO
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How to Perform Competitor Analysis for Social Media

We’re all aware of the power of social media. While it’s a channel to connect and stay up to date with customers, it plays a pretty big role in assisting conversions with as many as 80% of shoppers researching a product online before making their purchasing decisions. It provides a...
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Technical SEO for GEO: How Agencies Can Prepare Clients for AI-Driven Search
At Innermedia, we understand that the search landscape is changing rapidly. Traditional search engine optimisation remains essential, but the growing influence of AI-powered search means that businesses must now consider how their content appears in generative results as well. This is where Generative Engine Optimisation (GEO) comes in — combining...
Google Turns Gemini Into a Teaching Companion with Guided Learning Mode
Google has unveiled a transformative update to its Gemini AI platform: Guided Learning mode, launching on 6 August 2025. Designed to shift the AI from being just an answer generator to a thoughtful tutor, this feature walks users through complex topics step by step—using questions, rich visuals, and interactive tools...
AI-Powered Content: What It Means for SEO and UX
In an era where content is king, artificial intelligence has emerged as the power behind the throne. AI tools are transforming the way we generate, optimise, and deliver digital content, reshaping both search engine optimisation (SEO) and user experience (UX) in the process. I’m here to delve into what this...