Archive

Month: August 2019

Pay Per Click for Schools

Why Should Schools Use Paid Advertising?

PPC (Pay-Per-Click) advertising is the process of directing traffic to your school website through paid advertisements that appear on Search Engine Results Pages (SERPS) where the advertiser only pays once a user has clicked on the advert. Paid Advertising has quickly become the marketing channel of choice for many businesses...

Google Ads Updates In July

Google rolled out 7 new updates in July and in this post we’ll explain what’s been happening and what it means for PPC marketers. Google Ads Editor v1.1 This update will create some efficiencies that we haven’t seen before. We’ll be able to find our images more quickly, keep existing...
google ads
shutterstock_752554474

Why Has My Instagram Engagement Dropped?

Have you noticed a big decline in the number of likes and engagements your Instagram posts are receiving? You are not the only one and many are searching for answers! Independent studies have shown a gradual decline in Instagram’s brand page engagement rates over the last six months. Some believe...
Lets Get Started Contact Us
Latest News
GPT-6 and Dex: The Future of Personalised AI
Artificial intelligence continues to move at a remarkable pace, and two recent developments underline how deeply AI is weaving itself into both professional and personal lives. OpenAI has revealed that GPT-6 will be able to “remember” users, creating a more personalised and seamless experience. At the same time, Dex, an...
Google Translate Launches Free Real-Time Voice Translation and AI Language Tools
Google has expanded the capabilities of its Translate app by introducing real-time voice translation and AI-powered language lessons. These updates make communication across different languages more seamless and accessible, offering opportunities for both individuals and businesses. Real-Time Conversations Made Simple The new feature allows users to speak directly into their...
Technical SEO for GEO: How Agencies Can Prepare Clients for AI-Driven Search
At Innermedia, we understand that the search landscape is changing rapidly. Traditional search engine optimisation remains essential, but the growing influence of AI-powered search means that businesses must now consider how their content appears in generative results as well. This is where Generative Engine Optimisation (GEO) comes in — combining...