Archive

Month: October 2014

Bespoke Website Design for a Decorative Arts Company

We’ve just put the finishing touches on a bespoke website design for a decorative arts company based in London. They liked their original design, which showcased their beautiful work, so we didn’t make any major changes apart from making it more responsive and user friendly. The main updates were to...

Getting to Grips with Rhinos – Reports from Uganda with School of Croc

Innermedia is in Uganda this month, working with Safari Pete to give children a unique experience with wildlife. In the process, our team is getting closer as well. This morning I find myself in a rhino enclosure discussing logistics. “Melissa, how fast can you run?” “What?” Uganda has one zoo and it’s here;...

Is Facebook Still Good for Brands?

Practically every B2C has a presence on facebook because it’s always been a free and efficient way to target an engaged audience. But the algorithm changes over the last year have meant that brands are questioning their investment in the site, and some have even left… and been better off...

Responsive School Website Launched!

We’re delighted to say that we’ve recently launched Lyndhurst’s new website. The school transferred their site to us because they weren’t happy with their current content management system. The CMS was very limited and didn’t allow them full control over their website; the  design of their existing website was modern...

Children with Disabilities Tackle Dangerous Animals- Literally

Innermedia is tagging along with Safari Pete in Uganda this month.  We’re a proud sponsor of his newest venture, School of Croc. Children from Uganda who have severe disabilities are about to work with their country’s most dangerous animals.  This includes health checks on lions, joining anti-poaching squads, taking part...

No, Ello Isn’t a Facebook Killer

Every year or so, a new social network gets enough coverage for journalists to wonder if it’s the new facebook killer. After a decade privacy invasions, interface changes, and general controversy a lot of people claim that they’re ready to jump ship, but it never actually happens. The truth is...

Boarding School Website Design Launched for Cognita School

We are excited to have just launched the new boarding school website design for the Cognita Groups Somerset school – Chilton Cantelo. We worked alongside the school to plan, design and build a fully responsive website to showcase the beautiful school and ensure they are visible across all digital channels...

What is SEO?

Simply put, SEO is a way of helping your website rank well on search engines – since Google is the dominant engine, most efforts are targeted towards their algorithms. Unfortunately. SEO is far from being a simple discipline. It has evolved from the early days of search engines where algorithms...

5 Remote Website Usability Testing Options for Under £31

How do you know if your website is usable?  More companies are testing the same way their clients are buying; remotely.  In your quest to improve conversion rates, crowd sourcing can save you the money and time you’d otherwise spend building your own test environment.  Here are 5 options for...

Google’s SEO Guide: The New Approach to Ranking

Google’s 2014 quality guidelines have been leaked; the 160-page document explains how page quality is determined and what a page needs to do to fulfil the raters’ quality requirements. The document has been leaked repeatedly – in 2008, 2011, and 2012 – so many times, in fact, that they considered...
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Technical SEO for GEO: How Agencies Can Prepare Clients for AI-Driven Search
At Innermedia, we understand that the search landscape is changing rapidly. Traditional search engine optimisation remains essential, but the growing influence of AI-powered search means that businesses must now consider how their content appears in generative results as well. This is where Generative Engine Optimisation (GEO) comes in — combining...
Google Turns Gemini Into a Teaching Companion with Guided Learning Mode
Google has unveiled a transformative update to its Gemini AI platform: Guided Learning mode, launching on 6 August 2025. Designed to shift the AI from being just an answer generator to a thoughtful tutor, this feature walks users through complex topics step by step—using questions, rich visuals, and interactive tools...
AI-Powered Content: What It Means for SEO and UX
In an era where content is king, artificial intelligence has emerged as the power behind the throne. AI tools are transforming the way we generate, optimise, and deliver digital content, reshaping both search engine optimisation (SEO) and user experience (UX) in the process. I’m here to delve into what this...