Archive

Month: May 2012

EU Cookie Law

The EU cookie law is a piece of privacy legislation that was initially adopted by all the countries in the EU on May 26th 2011. The law sets out to protect internet user data by requiring websites to gain consent from visitors when storing or receiving any information. The UK...

Spotlight on Social: Are Facebook Ads Effective?

A Google news search for Facebook presents you with an excessive amount of results, so many in fact that it is easy to forget that Facebook is still only eight years old. In those eight years Facebook has grown from a project started in a university dorm room to one...

“Knowledge Graph” Launched by Google

Google has formally launches its “Knowledge Graph”. The latest technology addition to the search engine has been hinted at for months and it is now ready to provide Google users with a better display of factual information about people, places and things. The “Knowledge Graph” will not show for all...

BBM Launch Campaign It! Website

At the beginning of the year, campaign management experts BBM launched their new website alongside their Campaign It! book. Innermedia were asked to design and build a website that would represent everything the Campaign It! brand aimed to achieve. We initially went to the BBM offices, to get an idea...

Spotlight on Social: StumbleUpon

Our social spotlight this week is going to focus on the social discovery site StumbleUpon. StumbleUpon is not your usual social network, you do not post ‘status updates’ or share pictures, instead StumbleUpon is all about discovery of a different kind. Simple in theory, StumbleUpon helps its users explore new...

Spotlight on Social: Google+

With Google Plus changing its brand pages (once again) this month, it’s been hard not to take note of how much Google want their social network to work. Google Plus (or +) hasn’t taken off the way many industry experts had imagined but, on paper, Google Plus has some exciting...
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How We Helped Collingham College Dominate Page One of Google
When Collingham College came to us, they had a clear goal: to be found by the right people at the right time. Prospective students and parents searching for educational opportunities needed to discover them online — and we made sure that happened.  Within just one year of implementing a focused...
Study finds AI assistants reach 56% of global search engine activity
AI assistants are now responsible for 45 billion monthly sessions worldwide, representing roughly 56% of the volume generated by traditional search engines, according to new research from Graphite.io CEO Ethan Smith. The study combines web traffic and mobile app usage across major AI platforms to estimate overall activity. In the...
Organic Search Is Changing Fast. Here’s How Smart Brands Are Adapting
For over two decades, organic search has been the backbone of digital visibility. Businesses invested in SEO, created valuable content and earned rankings that drove sustainable traffic. But search is changing. Fast. The rise of AI-powered search experiences, zero-click results and conversational engines like ChatGPT is fundamentally reshaping how people...