Archive

Month: May 2012

EU Cookie Law

The EU cookie law is a piece of privacy legislation that was initially adopted by all the countries in the EU on May 26th 2011. The law sets out to protect internet user data by requiring websites to gain consent from visitors when storing or receiving any information. The UK...

Spotlight on Social: Are Facebook Ads Effective?

A Google news search for Facebook presents you with an excessive amount of results, so many in fact that it is easy to forget that Facebook is still only eight years old. In those eight years Facebook has grown from a project started in a university dorm room to one...

“Knowledge Graph” Launched by Google

Google has formally launches its “Knowledge Graph”. The latest technology addition to the search engine has been hinted at for months and it is now ready to provide Google users with a better display of factual information about people, places and things. The “Knowledge Graph” will not show for all...

BBM Launch Campaign It! Website

At the beginning of the year, campaign management experts BBM launched their new website alongside their Campaign It! book. Innermedia were asked to design and build a website that would represent everything the Campaign It! brand aimed to achieve. We initially went to the BBM offices, to get an idea...

Spotlight on Social: StumbleUpon

Our social spotlight this week is going to focus on the social discovery site StumbleUpon. StumbleUpon is not your usual social network, you do not post ‘status updates’ or share pictures, instead StumbleUpon is all about discovery of a different kind. Simple in theory, StumbleUpon helps its users explore new...

Spotlight on Social: Google+

With Google Plus changing its brand pages (once again) this month, it’s been hard not to take note of how much Google want their social network to work. Google Plus (or +) hasn’t taken off the way many industry experts had imagined but, on paper, Google Plus has some exciting...
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AI-Powered Content: What It Means for SEO and UX
In an era where content is king, artificial intelligence has emerged as the power behind the throne. AI tools are transforming the way we generate, optimise, and deliver digital content, reshaping both search engine optimisation (SEO) and user experience (UX) in the process. I’m here to delve into what this...
OpenAI Launches GPT-5: Smarter Reasoning, Fewer Errors, and a Major Step Forward in AI
OpenAI has announced the release of GPT-5, its most advanced AI model to date, now set as the default in ChatGPT for all users, including those on the free plan. This latest iteration represents a significant leap in AI capability, with smarter reasoning, faster performance, and a dramatic reduction in...
From Keywords to Conversations: AI’s Role in Smarter SEO
In the ever-evolving world of search engine optimisation, we’re witnessing a major paradigm shift: from keywords to conversations. Traditional SEO, once dominated by stuffing exact-match terms into web pages, is being reshaped by the rise of artificial intelligence. Search engines are getting smarter, and to stay ahead, marketers need to...