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Wearable Technology Trends: Personalised Marketing With Promise

Personalisation marketing customises products, services and communications for potential consumers.  This is done in a variety of intelligent ways from measuring need to fulfilling it via advertising, friendliness and the latest technology. Personalisation has always helped to fuel sales.  Successful shopkeepers know to remember their customers’ names, welcome them back...
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Google’s Ad Labelling Update: What It Means for Your Digital Marketing Strategy
Google has introduced a subtle but important change to how ads appear in its search results. The familiar ‘Ad’ label that once sat beside each paid listing has been removed. Instead, ads are now grouped together under a single ‘Sponsored results’ banner, with an option for users to ‘Hide sponsored...
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Generative Search & Brand Visibility: What CMOs Are Doing (and Should Be Doing)
Generative search is transforming the way people discover and engage with brands online. Rather than displaying a simple list of search results, platforms like Google’s Search Generative Experience and AI tools such as ChatGPT now deliver direct, conversational responses to user queries. This shift is having a major impact on...
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End-of-Year Marketing Checklist: Getting Your Website Ready for the Festive Rush
As the year draws to a close, businesses across the UK are gearing up for one of the busiest times of the calendar — the festive season. Whether you’re an e-commerce brand preparing for a spike in sales or a service-based business looking to end the year strong, now is...
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