Archive

Month: August 2012

Facebook Launches Sponsored Search Ads

Last week Facebook announced that they would be launching search advertising and so far, the announcement hasn’t received much praise. Both, industry experts and angry Facebook users have suggested that it will be another annoying feature that Facebook adds (Not Ads) to its recent collection and that Facebook is turning...

School Web Design and Online Promotion Process: Lyonsdown School

We were recently asked by Lyonsdown School to design a new website and to improve their online visibility. We met with the headteacher, Lynn Maggs-Wellings and their marketing team on several occasions and we went to visit the school as we wanted to get an idea of what their staff,...

Blurred vision with new Facebook plug-in

If you are a Facebook user and not one of the 83 million “Fake” users, you might start to notice some blurry photos appearing on your network. Computer security specialists McAfee are teaming up with Intel to ensure that photo sharing on Facebook gets a little safer (and a little...
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Mid-Tier Rankings Are Just As Important. Here’s Why
Many businesses focus their efforts on high-volume, short-tail keywords—terms like “shoes,” “marketing agency,” or “coffee shop.” While these phrases attract large amounts of traffic, they’re also extremely competitive. The smarter, more sustainable strategy often lies in targeting long-tail keywords. The Overlooked SEO Sweet Spot When most businesses think about SEO,...
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Google’s Ad Labelling Update: What It Means for Your Digital Marketing Strategy
Google has introduced a subtle but important change to how ads appear in its search results. The familiar ‘Ad’ label that once sat beside each paid listing has been removed. Instead, ads are now grouped together under a single ‘Sponsored results’ banner, with an option for users to ‘Hide sponsored...
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Generative Search & Brand Visibility: What CMOs Are Doing (and Should Be Doing)
Generative search is transforming the way people discover and engage with brands online. Rather than displaying a simple list of search results, platforms like Google’s Search Generative Experience and AI tools such as ChatGPT now deliver direct, conversational responses to user queries. This shift is having a major impact on...
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