Archive

Month: October 2021

core web vitals

Top Tips for Conquering Your Core Web Vitals

By now, it is no great secret that having a higher Core Web Vitals score for your website will help you rank better on Google. We’ve talked about Core Web Vitals on the blog before, but if you’re still unsure on how you can master them, here are some helpful...

The Benefits of A/B Testing

In an increasingly difficult world as a business, with customers requiring more and more needs, knowing where you stand with customers is often a mindfield. With split testing of your content, pay-per-click ads, landing pages and other advertising forms, you’re able to test how customers perceive your content and which...
A/B testing, or split testing, is done to test which forms of content interest customers the most
social media video

Top Tips for Creating Powerful Social Video

There is no escaping the latest TikTok dances and viral sounds of social media. The rise of social video has firmly glued our eyes to our phones. In 2020 it was reported that the average person spent a whopping 100 minutes of their day consuming video content and it comes...

5 Things to Consider When Building Your Backlink Profile

Building quality backlinks to your website is a huge ranking indicator for Google, so if you want your website to perform well on the Search Engine Results Page (SERP), building up your backlink profile is certainly something you should focus on as part of your SEO strategy. What is a...
backlink profile
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Why Thin Content Hurts Your Website
Thin content can significantly harm your website’s performance, affecting your rankings, user experience, and overall credibility. In this blog, we’ll explore why thin content is a problem and how it can negatively impact your site. What is Thin Content? Thin content refers to web pages with little or no value...
Why a Strong Backlink Profile Is Critical for SEO Success
In the competitive world of digital marketing, search engine optimisation (SEO) is essential for driving website visibility and traffic. A strong backlink profile plays a pivotal role in SEO success, as it signals to search engines that your website is credible, authoritative, and worthy of higher rankings. Below, we explore...
Understanding the Great Firewall of China and Google Cloud Platform (GCP)
If you’re looking to reach audiences in China, you may have concerns about the Great Firewall of China (GFW) and how it affects website accessibility. Established by the Chinese government, the GFW restricts access to certain international websites and services, including Google, YouTube, Facebook, and Twitter. But what does this...