Archive

Month: July 2019

robots.txt

Our Beginner’s Guide to robots.txt

For people who are new to robots.txt, it can seem quite foreign and confusing. The truth is robots.txt isn’t as frightening as it seems. Incorrect use of the robots.txt file is harmful because it might affect your rankings in the SERP. With that said, if you own a website, it’s...

Why You Should Invest in Paid Social Ads

Social media is a huge platform and a great opportunity for businesses to build brand awareness and reach potential customers. Having at least one social media profile is important, because your customers will see this as a sign of credibility, particularly if you are engaging well with both positive and...
social media
website redesign

5 Reasons Why You Should Redesign Your Website

Your website is one of the greatest assets to your business. Not only does it showcase your products or services, but it also represents your brand and helps your customers to learn more about you. If you haven’t given your website much attention recently, now is the time to do...
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Will AI Replace Marketers? The Truth Behind the Hype
Artificial intelligence is reshaping the marketing world at lightning speed. From content generation to predictive analytics, AI tools are helping businesses work smarter, faster, and more efficiently. But with every leap forward comes a big question: will AI eventually replace marketers altogether? It’s a valid concern, and one that’s often...
SEO in 2025: Ethics, User-Centred Design, and AI Evolution
Search Engine Optimisation in 2025 is more interconnected than ever. Success now depends on a careful balance of ethical practice, user-focused design, and adapting to AI-driven changes in search technology. The emphasis has shifted from simply ranking for keywords to creating meaningful, trustworthy, and accessible experiences for users. Ethical SEO:...
How to Create a Website That Generates Leads
A beautiful website is only half the battle. If it isn’t generating high-quality leads for your business, you’re missing a huge opportunity. Whether you’re a start-up, an established brand, or a service-based company, your website should be a lead-generating machine, guiding visitors smoothly from initial interest to conversion. In this...