Archive

Month: February 2019

Three Simple Ways to Improve Your Instagram Story Engagement

If you are looking for some easy ways to get more engagement on your Instagram stories or you want people to spend more time viewing your content, then these three tips will help… Don’t panic, these tips are simple, even if you are new to the platform. You just need...

Facebook Tests Search Ads

Facebook has begun testing Search Ads in the US and Canada for automotive, retail and e-commerce businesses. In this article we will look at how they work, and can they compete with Google? Facebook first tried this in 2012 but had quickly shut it down by 2013. Now, for select...
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messenger bot

What is a Facebook Messenger Bot?

Are you interested in Facebook Messenger Bots but unsure how to use them, or even set them up? It’s worth starting by understanding the purpose of a bot. In simple terms, a messenger bot is an automated messaging software which uses artificial intelligence to have a conversation with the user....
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2025 Year-End Review: The Biggest Trends in SEO, PPC & AI Search
It’s safe to say that the digital marketing landscape is evolving faster than ever. AI-driven technologies, shifting user behaviour, and increasing privacy expectations are reshaping how brands reach and engage their audiences. Whether you’re a marketer, business owner, or simply keeping an eye on where search is heading, understanding the...
Facebook Ads vs Instagram Ads: Which Delivers Better ROI?
Paid social media advertising is now a crucial component of most digital marketing strategies, but selecting the right platform can significantly impact your return on investment. Facebook and Instagram are both powerful advertising tools within Meta’s ecosystem, yet they behave differently in terms of audience, engagement and conversion performance. Understanding...
How AI Search Is Changing Visibility and What Your Brand Must Do Next
Search is undergoing one of the most significant shifts in its history. The rapid rise of AI-driven results is changing how information is discovered, interpreted and delivered to users. This development represents far more than a technical update to SEO. It is a fundamental rethinking of how visibility works online....