Archive

Month: September 2018

How to Use LinkedIn for Your Business

So you have set up your LinkedIn Company page and now you want to get noticed…? We’ve put together these simple LinkedIn tips & tricks to help your business stand out and attract new connections… LinkedIn is a great platform to be seen as an expert in your industry. Using...

What is Attribution Modelling and Why Does it Matter?

As a performance marketer you are likely to be judged and measured on the success of your campaigns in terms of revenue delivered. Because of this, you need to know the answer to this question for when the directors come calling: Are your campaigns driving revenue? Of course, if you...

What Makes a Perfect Landing Page?

A first-class landing page is one of the foundations of successful digital marketing. For those of you who don’t know what a landing page is, it’s the page your website visitors arrive on after clicking a link, such as a Google text ad or a link in an email. Marketers...
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How Are AI Google Results Affecting SEO?
Search engine optimisation is undergoing one of its biggest shifts in decades. With Google increasingly using artificial intelligence to generate answers directly in search results—through features like AI Overviews and generative summaries—the traditional rules of SEO are being rewritten. For businesses, marketers, and content creators, the key question is how do...
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Innermedia strengthens brand and design capability with Mercer acquisition
Innermedia, a fully in-house digital agency offering an open, consultative approach to help clients across the world create successful digital strategies, has strengthened its brand and design capability through the acquisition of Mercer, a highly respected design and brand agency with more than 25 years’ experience working with both schools...
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A Simple Guide to Digital Marketing in 2026
Digital marketing in 2026 is less about chasing the latest trend and more about doing the fundamentals well. With new platforms, AI tools and changing consumer behaviour, it’s easy for brands to feel overwhelmed. The reality is that successful digital marketing today is built on clarity, consistency and smart decision-making....
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