Archive

Month: February 2015

A Quick Way to Choose the Right Social Platform for Your Small Business

Choosing the right social media channels can be a challenge for small businesses; the biggest mistake businesses make is setting up accounts on far too many different platforms and then leaving them dormant after the initial push. When it comes to social, an abandoned account is worse than none at...

Small Business Website Necessities

Small businesses in the UK are involved in over £600bn in commercial transactions, but an estimated 50% don’t even have a website. Not having an online presence can severely stunt business growth, or even reverse if it your competitors are easier to find. Unfortunately, simply building a website isn’t enough...

4 SEO Mistakes You Can’t Afford in 2015

  More than ever, SEO needs to be ethical, intelligent, and robust. This article discusses SEO errors that are vital to avoid in 2015.  The best reason to avoid SEO errors is the most obvious one: to prevent manual and algorithmic penalties.  Google can take up to 9 months to...
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Meta’s Andromeda Update: What It Means for Facebook and Instagram Advertising
Meta has introduced a major update to the way ads are delivered across Facebook and Instagram. The new system, called Andromeda, uses artificial intelligence to improve how ads are matched with users. Fully rolled out globally around October 2025, this update is designed to help Meta analyse millions of ads...
How We Helped Collingham College Dominate Page One of Google
When Collingham College came to us, they had a clear goal: to be found by the right people at the right time. Prospective students and parents searching for educational opportunities needed to discover them online — and we made sure that happened.  Within just one year of implementing a focused...
Study finds AI assistants reach 56% of global search engine activity
AI assistants are now responsible for 45 billion monthly sessions worldwide, representing roughly 56% of the volume generated by traditional search engines, according to new research from Graphite.io CEO Ethan Smith. The study combines web traffic and mobile app usage across major AI platforms to estimate overall activity. In the...