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Is SEO Dead? Why Optimisation Still Matters in the Age of AI
Every few years, someone declares “SEO is dead.” But at Innermedia, we know the truth: optimisation has never been more alive. The language around search may be changing – with terms like AI Optimisation, Answer Engine Optimisation (AEO), and Generative Engine Optimisation (GEO) now entering the conversation – but the...
From Clicks to Conversions: How to Optimise Campaigns This Quarter
Generating clicks is only half the battle when it comes to digital marketing. The real success lies in turning those clicks into meaningful conversions—whether that’s a sale, a booking, a lead, or a sign-up. As we step into a new quarter, now is the perfect time to refine your campaigns...
Will AI Replace Marketers? The Truth Behind the Hype
Artificial intelligence is reshaping the marketing world at lightning speed. From content generation to predictive analytics, AI tools are helping businesses work smarter, faster, and more efficiently. But with every leap forward comes a big question: will AI eventually replace marketers altogether? It’s a valid concern, and one that’s often...