Archive

Tag: Web Design

Case Study: One Activity Improved Conversions (and Rankings, and Shares…)

Conversions are essentially the reason why most business sites exist; while traffic and engagement metrics are important in understanding how people get to the site and travel through it, everything that we do when working on a site is geared towards getting those enquiries or sales. The Challenge and the...

Why website loading times are so important

A few years ago, Google announced that website loading times impacted both search engine ranking positions and AdWord quality scores. Despite this, many people still don’t consider it when starting their web design project and it can be completely overlooked. If Google has made a clear statement that slow loading...

404 Error Pages

Using the internet, you are bound to come across a 404 error page now and then, usually when a page you are looking for doesn’t exist. Most 404 error pages simply tell you that you are looking for a page that doesn’t exist and direct you back to the main pages of the...

A spoonful of sugar helps the medicine go down

We’ve just launched a fantastic new website for Lexcel Consultants, HHP Consultancy. We’ve worked with HHP Consultancy on a number of projects and we have a really good relationship with their team, which made designing and building this website a smooth and joyful process. From the first planning meeting, we...
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SEO in the Age of AI: Becoming the Trusted Answer
At Innermedia, we’ve long recognised that SEO is no longer just about convincing Google to rank you first. Today, it’s about educating AI-powered recommendation engines—from ChatGPT to Siri and Copilot—to understand, trust, and consistently choose your brand as the most logical, authoritative answer.  The Changing Definition of SEO 1998 to...
Amazon’s Lens Live: How This AI-Powered Visual Shopping Tool Can Shape Your Brand’s Digital Strategy
At Innermedia, we’re always keeping an eye on the digital innovations that redefine customer engagement—and Amazon’s newly launched Lens Live is one such leap. Here’s why it matters to forward-thinking businesses and what it could mean for your digital marketing and web presence. What Is Lens Live? Amazon has unveiled...
Why Website Speed Is Your Secret Conversion Weapon
In the digital age, your website is often the first interaction a potential customer has with your brand. But here’s the truth most businesses overlook: if your website loads slowly, you’re losing conversions before the user even sees your content. Website speed isn’t just a technical detail, it’s a powerful...