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Wearable Technology Trends: Personalised Marketing With Promise

Personalisation marketing customises products, services and communications for potential consumers.  This is done in a variety of intelligent ways from measuring need to fulfilling it via advertising, friendliness and the latest technology. Personalisation has always helped to fuel sales.  Successful shopkeepers know to remember their customers’ names, welcome them back...
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Is Your Email Marketing Summer-Ready? Tips for Higher Open Rates
Summer is a season of sunshine, holidays, and shifting routines – and that includes how people interact with their inboxes. With many of your customers heading off on breaks or spending less time online, it’s more important than ever to adjust your email marketing strategy to keep open rates high...
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Using Google Trends to Refocus Your July Marketing Goals
As summer unfolds, so do changes in consumer behaviour, search interest, and digital engagement. July marks a critical time to reassess your marketing goals — not just to stay on track, but to respond to real-time data that reveals what your audience actually wants. One powerful and free tool to...
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What Do Lava Lamps Have to Do With Website Security?
It might sound odd, but lava lamps are helping keep the internet secure. At Cloudflare’s San Francisco HQ, there’s a wall of over 100 lava lamps bubbling away 24/7, not just for decoration, but as part of a high-tech encryption system. Here’s how it works: Lava lamps produce unpredictable motion....
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