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Tag: mobile

Google’s New Mobile Ranking Changes

Google announced on its Webmaster Central Blog that mobile search is changing on April 21st, 2015.  This is in response to the growing number of internet users now conducting searches on mobile devices.  As Google warned in 2014, new algorithms are being introduced to accommodate this increase. What Effects Does...
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BrightonSEO April 2026 Roundup: What the Conference Confirmed About the Future of Search
Quick summary: BrightonSEO April 2026 confirmed five major shifts in search marketing: SEO is now leading wider marketing strategy, AI is embedded across every search discipline, AI-assisted content is outperforming human-only content in AI search engines, citations have replaced backlinks as the dominant visibility signal, and traditional reporting needs rebuilding...
How to write for your school website that wins more admissions
Most school websites are written for the wrong person. They are written for governors. For inspectors. For the school itself. Not for the parent sitting at the kitchen table at 10pm, quietly weighing up whether your school is right for their child. That parent is intelligent, time-pressed and slightly anxious....
The Comeback Campaign: How Old Vicarage School Rebuilt Its Search Visibility and Came Back Stronger
We began working with Old Vicarage School on an SEO campaign in May 2025. Like many schools navigating a busy academic year, the campaign paused towards the end of the year. But when it resumed, it came back with real momentum and the results have been impressive ever since. This...