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Tag: ecommerce

Google’s Adding a Button to Buy Straight from Search Results

Soon people will be able to buy your products online without going to your website. Google’s Chief Business Officer, Omid, Kordestani, announced that ‘there’s going to be a buy button. It’s going to be imminent’ at the Code Conference in California on Wednesday. The change will be rolled out on mobile...

Business Website Redesign for Capital Softeners

Capital Softeners had their first website designed by Innermedia years ago – the site had worked well for years, but it was out of date, unresponsive, and needed a total overhaul to meet current design standards and to rank again. As part of the update, they also wanted to add...
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Mid-Tier Rankings Are Just As Important. Here’s Why
Many businesses focus their efforts on high-volume, short-tail keywords—terms like “shoes,” “marketing agency,” or “coffee shop.” While these phrases attract large amounts of traffic, they’re also extremely competitive. The smarter, more sustainable strategy often lies in targeting long-tail keywords. The Overlooked SEO Sweet Spot When most businesses think about SEO,...
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Google’s Ad Labelling Update: What It Means for Your Digital Marketing Strategy
Google has introduced a subtle but important change to how ads appear in its search results. The familiar ‘Ad’ label that once sat beside each paid listing has been removed. Instead, ads are now grouped together under a single ‘Sponsored results’ banner, with an option for users to ‘Hide sponsored...
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Generative Search & Brand Visibility: What CMOs Are Doing (and Should Be Doing)
Generative search is transforming the way people discover and engage with brands online. Rather than displaying a simple list of search results, platforms like Google’s Search Generative Experience and AI tools such as ChatGPT now deliver direct, conversational responses to user queries. This shift is having a major impact on...
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