June 2025 Core Update: A Quick Guide

Google rolled out its latest broad core algorithm update on June 30, 2025, marking the second major core update of the year. Known as the June 2025 Core Update, this rollout follows the same pattern as other core updates—aimed at improving the quality of search results by refining how Google assesses web content.

Unlike targeted updates that focus on specific issues like spam or page experience, a broad core update is about recalibrating Google’s overall search algorithms. This means ranking changes can affect websites across all industries, languages, and content types.

When Did It Happen?

The update officially started rolling out on June 30, 2025, and concluded on July 17, 2025. The rollout took just over two weeks, during which webmasters and SEO professionals observed noticeable fluctuations in search rankings.

As is typical with core updates, these changes were not instant. Some websites began to see shifts within a few days, while others noticed ranking changes toward the end of the rollout period.

What Was the Impact?

The June 2025 Core Update caused significant volatility in search rankings, especially in competitive niches like health, finance, and e-commerce. While some websites saw gains, others experienced traffic drops.

Interestingly, some sites that had been negatively affected by previous updates—particularly the Helpful Content Update in 2023—reported partial recoveries. However, not all sites saw the same level of improvement, reminding us that Google’s ranking systems involve a wide range of factors.

SEO tracking tools reported a noticeable spike in volatility during the first week of July, with movement continuing throughout the rollout. The impact varied by industry and content type, but overall, the update reaffirmed Google’s ongoing focus on rewarding high-quality, relevant content.

What Should Website Owners Do?

Google’s advice remains consistent: there’s nothing specific you need to “fix” if your site drops in rankings after a core update. Instead, focus on producing people-first content that meets Google’s quality guidelines.

Key points to keep in mind include:

• Prioritise content that demonstrates Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T).

• Make sure your content is helpful, well-researched, and satisfies user intent.

• Avoid quick SEO tricks or low-value content strategies.

• Review your content holistically—don’t just tweak a few pages and expect big results.

Recovery from a core update doesn’t usually happen overnight. Improvements may take effect during future updates once Google re-evaluates your site’s content and relevance.

The June 2025 Core Update underscores Google’s ongoing commitment to surfacing the best possible content for users. For site owners and digital marketers, this update is a timely reminder to focus on quality, user-centric content rather than chasing algorithm loopholes.

If your site was affected, take the opportunity to conduct a thorough content audit, refine your strategy, and stay patient. SEO is a long-term game, and aligning with Google’s priorities will always be the best path forward.