Archive

Instagram Creator Accounts – What you need to know

blank
Hayley Lewis
7th June 2019

Instagram is slowly releasing new Creator Accounts, which seem to have been created specifically for influencers.
Instagram Creator Accounts are similar to Instagram Business Accounts, offering special features and analytics; however there are some big differences you need to know about before making the switch…

1. Can anyone access a Creator Account?
Currently Instagram Creator Accounts are only available to a select number of profiles with more than 10,000 followers. These profiles must also be connected to a Facebook business page.

2. What is the difference in analytics?
The new insights have been designed to offer influencers more details about how their audience has altered and provide more information on daily growth and loss. In addition to these new features within the Instagram app, Instagram Creator also provides a desktop management tool called Creator Studio. This dashboard tool allows a user to view their Instagram content and insights in one place.

3. What is the difference in Direct Messages?
In the new Creator Accounts, direct messages will have both a Primary and a General section. This will help influencers to better segment and prioritise their overflowing inbox.

4. Will it offer new categories?
Instagram Creator Accounts allow the user to choose a new category from an improved list, which should help influencers to define their interests. Users will also have the option to include this category within their Instagram profile.

5. Will action buttons be available?
Creator Accounts do not offer the same action buttons available on business profiles; however creators can tag products from brand partners to create shoppable posts for their followers.

6. Can I still schedule posts?
One big disadvantage of switching to a Creator Account is that you will no longer be able to use third-party tools to schedule posts. This feature still requires a Business Profile. A Creator Account also means that all posts will need to be composed within the Instagram app and published there and then.

Lets Get Started Contact Us
Latest News
blank
Google Light House Speed Update Fixes
In Dec 2018 Google released it’s Light House Update which was a move to review and improve the speed of all websites. It is rare that Google makes updates that force website agencies to implement chargeable updates on their clients’ websites. Although few and far between the changes are always...
blank
How is COVID-19 Affecting Influencer Marketing?
COVID-19 has had an undeniable impact on many industries, including influencer marketing. For those of you who don’t know, ‘influencer marketing’ is similar to celebrity endorsement in that it involves brands working with people who have the power to sway purchasing decisions because of their authority in the online sphere....
blank
Google Showing “Temporarily Closed” for Schools and Businesses
In response to the global pandemic, Google Search and Maps is displaying whether a school, business or other corporation is temporarily closed. In some cases, for instance when a school is open for children of key workers, this information may not be completely correct. With this in mind,  it’s of...