Innermedia expands digital capability through Blue Sword merger
Innermedia, a fully in-house digital agency delivering AI-driven marketing, website development and long-term digital strategy, has announced its merger with Blue Sword Ltd, a Glasgow-based digital marketing agency specialising in website design, SEO, PPC and social media marketing.
The merger represents a strategic expansion of Innermedia’s digital capability, bringing together Blue Sword’s decade-plus experience in performance-led digital marketing with Innermedia’s 25+ years of expertise in creative web development, search optimisation and pioneering AI innovation.
By combining strengths, the partnership enhances Innermedia’s ability to deliver integrated digital ecosystems that connect website performance, marketing strategy, data intelligence and AI-driven automation under one unified framework.
Chris Knight, CEO of Innermedia, said:
“Welcoming Blue Sword into Innermedia is an exciting step forward. Both businesses share a commitment to measurable performance, innovation and strong client relationships. We are strengthening what we can offer clients while maintaining the high standards of service they expect. This merger enhances our SEO and performance marketing depth while accelerating our AI development capabilities.”
Blue Sword has built a strong reputation for delivering practical, results-driven digital marketing solutions across multiple sectors. Their focus on website design, search engine optimisation and growth marketing aligns closely with Innermedia’s commitment to long-term digital performance and measurable lead attribution.
Blue Sword and Innermedia share the same DNA: a passion for performance-led marketing and a ‘client-first’ mentality. I’m excited to bring the Blue Sword expertise into a wider group. Our clients will continue to receive the same personal service they value, now backed by the enhanced scale and pioneering digital strategy that Innermedia is known for.
For Blue Sword clients, the merger ensures complete continuity of service while unlocking access to expanded expertise, enhanced SEO and performance marketing capability, and advanced AI-driven marketing and attribution tools. While the scale of the business grows, the personalised service, brand commitment and high standards clients are accustomed to will remain unchanged.
The move reflects the evolving needs of organisations navigating an increasingly complex digital landscape, where website performance, measurable marketing ROI and intelligent automation are central to sustainable growth.
Blue Sword is now part of Innermedia and will work closely with existing digital, marketing and AI teams to deliver integrated projects for clients across the UK and beyond.
About Innermedia
Innermedia is a digital agency with global experience in the independent school and commercial sector. We deliver tailored marketing strategies, creative websites, and innovative AI-driven tools to support users questions, track enquiries and attribute leads to marketing budgets. We ensure long-term success through creative solutions and exceptional service.
We help schools energise their brand by weaving creative stories across digital channels to engage and excite aspirational parents.
About Blue Sword
Blue Sword Ltd is a digital marketing agency based in Glasgow, Scotland, with over a decade of experience helping clients grow their online presence through website design, search engine optimisation (SEO), PPC management and social media marketing. The agency focuses on practical digital delivery, measurable growth and collaborative client partnerships.
