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Author: innermedia

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How to write for your school website that wins more admissions

Most school websites are written for the wrong person. They are written for governors. For inspectors. For the school itself. Not for the parent sitting at the kitchen table at 10pm, quietly weighing up whether your school is right for their child. That parent is intelligent, time-pressed and slightly anxious....

The Power of Video Storytelling to Make a Website: Safari Pete

Safari Pete is a Wildlife Educator who has been bringing fascinating animals into schools, family events and birthday parties across London and the South East for years. With his glowing reviews, he needed a website that could show his work in ways that words simply couldn’t capture. That’s where we...

How We Helped Collingham College Dominate Page One of Google

When Collingham College came to us, they had a clear goal: to be found by the right people at the right time. Prospective students and parents searching for educational opportunities needed to discover them online — and we made sure that happened.  Within just one year of implementing a focused...

Innermedia expands digital capability through Blue Sword merger

Innermedia, a fully in-house digital agency delivering AI-driven marketing, website development and long-term digital strategy, has announced its merger with Blue Sword Ltd, a Glasgow-based digital marketing agency specialising in website design, SEO, PPC and social media marketing. The merger represents a strategic expansion of Innermedia’s digital capability, bringing together...

AI solutions for schools: supporting people, not replacing them

AI is everywhere, but for independent schools it isn’t about automation for automation’s sake. Used thoughtfully, AI helps school teams work smarter, freeing them to focus on what matters most: human connection and meaningful conversations with families. At Innermedia, we work with schools across the UK to strike the right...

Innermedia strengthens brand and design capability with Mercer acquisition

Innermedia, a fully in-house digital agency offering an open, consultative approach to help clients across the world create successful digital strategies, has strengthened its brand and design capability through the acquisition of Mercer, a highly respected design and brand agency with more than 25 years’ experience working with both schools...

We’re Exhibiting at the ISA Conference – Come See Us!

We’re thrilled to announce that we’ll be exhibiting at this year’s Independent Schools Association (ISA) Conference! This exciting event will take place on 14-15 November at the Chesford Grange Hotel, Kenilworth, and we’d love for you to join us. It’s the perfect opportunity to connect, learn, and discover how we...
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Why Is Duplicate Content Bad For SEO?

In the ever-evolving landscape of digital marketing, SEO remains a critical strategy for businesses looking to increase their online visibility. One of the key challenges in maintaining effective SEO is managing duplicate content. Understanding why duplicate content is detrimental to SEO can help website owners and marketers implement better content...

New Shopping Feature for Instagram Stories

Instagram is now allowing a select number of e-commerce brands to add a new shopping bag feature to their Instagram Stories. This feature will display more images and include more details about the product, including a description and pricing information. Instagram reports 300 million people are using Instagram Stories daily,...
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BrightonSEO April 2026 Roundup: What the Conference Confirmed About the Future of Search
Quick summary: BrightonSEO April 2026 confirmed five major shifts in search marketing: SEO is now leading wider marketing strategy, AI is embedded across every search discipline, AI-assisted content is outperforming human-only content in AI search engines, citations have replaced backlinks as the dominant visibility signal, and traditional reporting needs rebuilding...
How to write for your school website that wins more admissions
Most school websites are written for the wrong person. They are written for governors. For inspectors. For the school itself. Not for the parent sitting at the kitchen table at 10pm, quietly weighing up whether your school is right for their child. That parent is intelligent, time-pressed and slightly anxious....
The Comeback Campaign: How Old Vicarage School Rebuilt Its Search Visibility and Came Back Stronger
We began working with Old Vicarage School on an SEO campaign in May 2025. Like many schools navigating a busy academic year, the campaign paused towards the end of the year. But when it resumed, it came back with real momentum and the results have been impressive ever since. This...