Facebook Ad Ideas to Generate You Leads and Sales

Facebook, despite the negative press it gets, still has lots to offer from a marketing perspective. It remains one of the most popular sites on the internet, sitting behind Google in 3rd place. For larger businesses, it also offers scalability. With its user base sitting at 2.912 billion worldwide, businesses can adjust their campaigns accordingly to reach pretty much any market. If you’re looking to do more than just raise brand awareness, you will be happy to hear that it boasts the highest ROAS amongst its rivals. To help you reap its full benefits, we have shared some of our Facebook ad ideas below.

Use Video

Whether they’re casually scrolling through their feed on the couch or catching up on the highlights of the day on their way home from work, your audience is going to need something special to engage. Let’s say that you have your prime target, you will have around 8 seconds to grasp their attention. You can make the most of the opportunity by creating a video. It is 12 times more effective than any other form of content and can help you to introduce your business with the least amount of work required from your audience.

Context

Placement will undoubtedly have an impact on the results that you see which is why it’s important that you think about where your ads should sit strategically. If whoever you’re trying to reach likes to spend their time watching videos and using the platform for entertainment purposes, in-stream ads may work better for you than those in feed. Once you have that decided, you can create perfect, tailored copy to go with.

Add Value

To yield greater results, why not throw in a few time limited offers? It demonstrates added value and creates a sense of urgency. That might be a free guide which compliments what you have to offer or a discount.

A Testimonial

First impressions matter and creating a sponsored post on the great feedback that you’ve received can help to make sure that you come across credible. To do so with maximum effect, look for the reviews that make the most reference to your USP’s so that your targets can learn as much about what you have to offer as possible.

Set Up Retargeting Ads on Facebook

It is believed that, on average, customers need around 8 interactions of some sort with a business before making a purchase. If you’re not having much luck, you don’t need to start again from the drawing board. Review the performance of your campaigns and simply retarget to those that previously interacted. It might be that they need a little more convincing or a reminder after forgetting to complete their purchase or inquiry.

For help setting up and managing your Facebook ads, please get in touch!