AI solutions for schools: supporting people, not replacing them
AI is everywhere, but for independent schools it isn’t about automation for automation’s sake. Used thoughtfully, AI helps school teams work smarter, freeing them to focus on what matters most: human connection and meaningful conversations with families.
At Innermedia, we work with schools across the UK to strike the right balance between digital efficiency and real warmth, helping schools feel responsive without losing the human touch.
Parents Tech Expectation Has Changed
Parents research schools late at night, compare multiple options quickly and expect clear, reassuring answers straight away. AI helps schools be present when staff can’t be. It can answer common questions instantly, guide parents to the right information and provide reassurance at the moment it’s needed without replacing personal conversations.
It works quietly in the background, using a school’s own content, brand guidelines, website content, policies and documentation to deliver accurate, consistent answers in the school’s natural tone of voice. By capturing helpful context along the way, it supports staff rather than replacing them, enhancing the experience without ever feeling intrusive.
The Leaders In School Centric AI Solutions
We’ve been creating AI products for over two years to help our clients improve visibility, streamline strategy, and stay ahead of the curve. The Innermedia suite of AI Solutions includes aiAdmissions and aiReception, which engage prospective parents 24/7, in multiple languages, significantly improving first response rates (FRR). We also offer aiParents, aiStaff, and aiAgents, designed to automate and enhance communication across your key stakeholder groups, freeing up marketing and admissions teams to focus on what matters most, meaningful, human interaction..
Conversational Engagement
Our AI Solutions deliver conversational engagement that is up to 70% more effective than traditional contact forms, ensuring parents receive timely answers when they need them. At the same time, they capture richer context that enables personalised, automated follow ups. With parents increasingly searching out of hours, in the evenings and at weekends, a smart, school-centric AI acting as an ambassador for your school leads to a stronger parent experience and higher conversion rates.
An Experience Unlike Any Other
Our forward-facing AI tools integrate seamlessly with our DXP (Digital Experience Platform), building a rich parent profile based on pages visited, such as nursery, prep, senior and sixth form. They also surface deeper insight into parental interests, including sport, music, drama, scholarships and bursaries.
Combined with AI led data capture, including child age, interests and common parental concerns, this delivers powerful insight into each prospective family before they even complete a contact form, enabling admissions teams to have more meaningful, informed conversations from the very first interaction.
Solving School Lead Attribution
These solutions also address one of the biggest challenges schools face, a lack of clear lead attribution. We’ve solved this long-standing issue by delivering true 360° lead capture across contact points, website, phone and chatbot. Every interaction is tracked, showing exactly where each enquiry originated, from online PPC campaigns to offline activity such as QR codes.
All leads flow into imHUB, our cost-effective central CRM and intelligence platform, providing accurate lead attribution alongside key performance data from GA4, social channels and paid media analytics. This gives marketing and admissions teams a clear, reliable view of what’s working and where to invest for the greatest return.
The Parents of Tomorrow Are Already Here
Parent behaviour and expectations have changed dramatically. Parents now search differently and expect faster, more personalised experiences. With mainstream services such as banks, GP surgeries, finance, retail and insurance already using AI agents to deliver 24/7 responses, this is no longer science fiction, it’s an expectation.
Our aiSolutions work because they’re built as a school centric connected ecosystem, designed specifically for marketing and admissions teams. Secure, compliant and fully controlled by schools, they provide clearer insight and support better, more confident decision making.
Fast Moving Digital Landscape
We share practical, real world guidance through our weekly webinars, helping schools understand where AI adds value and how to deploy it responsibly. By expanding your solutions with us, you can save time, reduce costs and ease pressure on busy teams, without losing the human touch that matters most.
