Archive

Month: July 2025

Google AI Mode

Google Launches AI Mode in UK — What It Means for InnerMedia Clients

Google Launches AI Mode in UK — What It Means for Innermedia Clients Starting July 29, 2025, Google has rolled out its new AI Mode across the UK—adding a dedicated tab to Google Search pages and the Google app on Android and iOS. Built on the powerful Gemini 2.5 model, it’s...

Why WordPress Is the Best CMS for Your Website

When it comes to building a modern, scalable, and user-friendly website in 2025, WordPress continues to dominate the CMS landscape—and for good reason. Powering over 40% of all websites globally, WordPress has evolved from a simple blogging tool to a robust content management system (CMS) trusted by businesses of all...
Wordpress logo with cogs
google algorithm update

June 2025 Core Update: A Quick Guide

Google rolled out its latest broad core algorithm update on June 30, 2025, marking the second major core update of the year. Known as the June 2025 Core Update, this rollout follows the same pattern as other core updates—aimed at improving the quality of search results by refining how Google...

Is Your Email Marketing Summer-Ready? Tips for Higher Open Rates

Summer is a season of sunshine, holidays, and shifting routines – and that includes how people interact with their inboxes. With many of your customers heading off on breaks or spending less time online, it’s more important than ever to adjust your email marketing strategy to keep open rates high...
Email,And,Messaging,email,Marketing,
Local,Seo,Statistics,And,Trends,For,Small,Businesses.,Local,Searches

Using Google Trends to Refocus Your July Marketing Goals

As summer unfolds, so do changes in consumer behaviour, search interest, and digital engagement. July marks a critical time to reassess your marketing goals — not just to stay on track, but to respond to real-time data that reveals what your audience actually wants. One powerful and free tool to...

What Do Lava Lamps Have to Do With Website Security?

It might sound odd, but lava lamps are helping keep the internet secure. At Cloudflare’s San Francisco HQ, there’s a wall of over 100 lava lamps bubbling away 24/7, not just for decoration, but as part of a high-tech encryption system. Here’s how it works: Lava lamps produce unpredictable motion....
2fa,Authentication,Password,Secure,Notice,Login,Verification,Or,Sms,With
social media

Instagram Marketing Trends to Watch in 2025

Instagram has been a staple for brands looking to connect with audiences through creative visuals, stories, and targeted ads. As we move into 2025, the platform continues to evolve, presenting new opportunities for marketers to explore. Below are the key Instagram marketing trends to watch for in 2025. 1. AI-Powered...
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Innermedia strengthens brand and design capability with Mercer acquisition
Innermedia, a fully in-house digital agency offering an open, consultative approach to help clients across the world create successful digital strategies, has strengthened its brand and design capability through the acquisition of Mercer, a highly respected design and brand agency with more than 25 years’ experience working with both schools...
A Simple Guide to Digital Marketing in 2026
Digital marketing in 2026 is less about chasing the latest trend and more about doing the fundamentals well. With new platforms, AI tools and changing consumer behaviour, it’s easy for brands to feel overwhelmed. The reality is that successful digital marketing today is built on clarity, consistency and smart decision-making....
2026 SEO Tips to Keep in Mind
Search engine optimisation (SEO) continues to evolve at a rapid pace, and staying ahead in 2026 requires more than just traditional tactics. With search engines integrating advanced AI and user-focused metrics, businesses and content creators need to adapt their strategies to maintain visibility and drive traffic. Here are some essential...