Archive

Month: December 2019

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Our 4 Favourite Instagram Grids from Local Businesses

Making your content ‘Instagrammable’ is something every business needs to consider in order to be successful in the world of social media marketing. It’s not enough for brands to simply take random photos and add them to Instagram without a purpose or theme. If you want to stand out and...

Our 2019 Year in Review

As 2019 draws to a close, the team at Innermedia have been reflecting on some of our most memorable moments of the year.                             1. Brogan fell in love                ...
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Mid-Tier Rankings Are Just As Important. Here’s Why
Many businesses focus their efforts on high-volume, short-tail keywords—terms like “shoes,” “marketing agency,” or “coffee shop.” While these phrases attract large amounts of traffic, they’re also extremely competitive. The smarter, more sustainable strategy often lies in targeting long-tail keywords. The Overlooked SEO Sweet Spot When most businesses think about SEO,...
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Google’s Ad Labelling Update: What It Means for Your Digital Marketing Strategy
Google has introduced a subtle but important change to how ads appear in its search results. The familiar ‘Ad’ label that once sat beside each paid listing has been removed. Instead, ads are now grouped together under a single ‘Sponsored results’ banner, with an option for users to ‘Hide sponsored...
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Generative Search & Brand Visibility: What CMOs Are Doing (and Should Be Doing)
Generative search is transforming the way people discover and engage with brands online. Rather than displaying a simple list of search results, platforms like Google’s Search Generative Experience and AI tools such as ChatGPT now deliver direct, conversational responses to user queries. This shift is having a major impact on...
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