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The Importance Of Fast Loading Websites

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19th January 2023

Website speed aids to the first impression for a visitor of a business. Whilst most website developers work on making the platform aesthetically pleasing, with a number of features that make it stand out, if not optimised well, it can negatively affect website speed. Fast-loading sites are crucial for SEO as they directly impact user experience and search engine rankings. As well as other factors, fast loading time is a key component of that overall experience. Here are our top tips on the importance of fast-loading websites.  

Good user experience 

Users will naturally get frustrated when a website takes too long to load and leave without hesitation. The average loading time expected by users is 3 seconds. Bear in mind, first impressions play a huge role in the success of a business. It is natural for users to consider a faster-loading website to be more reliable and professional. On the contrary, a slow-loading website only ends up becoming annoying for users. The bounce rate is a metric that search engines use to identify the quality of a website. High bounce rates affect a website and negatively impact search engine rankings.  

Crawlability 

In addition to user experience, a website that struggles to keep up with fast loading times, can affect its search engine crawlability. Search engines use bots to crawl websites, but if a site takes too long to load, the bots may fail at completely crawling the site. This can lead to search engines missing important content, resulting in lower rankings.  

Conversions  

When the bounce rate of a website is too high, customers and visitors will slowly stop visiting the website. This can result in the loss of many potential customers as well as revenue. For a business to be successful and conversion rates to skyrocket, having a fast-loading site is a no-brainer. 

In conclusion, a fast-loading website is key to better search engine rankings, good user experience, an increase in traffic and a positive impression amongst visitors. This should be on the list of developers’ priorities from the beginning as it can ultimately improve their SEO efforts. 

If you are interested in improving the speed of your website, please contact our account manager.  

 

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